Small businesses are reaping the rewards of creating cost-effective promotional videos in a range of categories, including explainers, product demos and testimonials, and these videos are performing well with customers on small business websites and social media pages.
Volunteer business mentor network SCORE has published new research outlining the powerful impact of video marketing on small business sales.
Among the key findings: 71 percent of consumers made a purchase after watching an online video about local products and services, according to one survey, and four times as many consumers would rather watch a video about a product than read about it.
Videos boost marketing ROI
Including videos in email marketing increases click-through rates by 96 percent, and 87 percent of survey respondents had a positive ROI with digital video.
Videos improve SEO rankings
Videos are 50 times more likely to land on the first page of Google search results, compared to text-based content.
Successful videos can be produced on small business budgets
The greatest number of videos (16 per month) were produced by companies in the lowest revenue bracket (less than $5 million).
Shorter videos perform better
Videos shorter than 90 seconds keep 53 percent of viewers watching until the end, compared to videos longer than 30 minutes, which retain only 10 percent of viewers.
Take a look at the full findings in SCORE’s infographic below:
