How video marketing drives sales, improves SEO for small businesses

by | Nov 1, 2017 | Marketing, Public Relations

Small businesses are reaping the rewards of creating cost-effective promotional videos in a range of categories, including explainers, product demos and testimonials, and these videos are performing well with customers on small business websites and social media pages.

Volunteer business mentor network SCORE has published new research outlining the powerful impact of video marketing on small business sales.

Among the key findings: 71 percent of consumers made a purchase after watching an online video about local products and services, according to one survey, and four times as many consumers would rather watch a video about a product than read about it.

Videos boost marketing ROI

Including videos in email marketing increases click-through rates by 96 percent, and 87 percent of survey respondents had a positive ROI with digital video.

Videos improve SEO rankings

Videos are 50 times more likely to land on the first page of Google search results, compared to text-based content.

Successful videos can be produced on small business budgets

The greatest number of videos (16 per month) were produced by companies in the lowest revenue bracket (less than $5 million).

Shorter videos perform better

Videos shorter than 90 seconds keep 53 percent of viewers watching until the end, compared to videos longer than 30 minutes, which retain only 10 percent of viewers.

Take a look at the full findings in SCORE’s infographic below:

How video marketing drive sales, improves SEO for small businesses

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


5 effective PR strategies for small businesses in 2024

5 effective PR strategies for small businesses in 2024

Small businesses might have the impression that there’s no need to worry about having a PR strategy—if you build it they will come, and all that. But the reality is that this is just as much a part of being profitable whether you’re operating on a local scale or...