There’s a new buzzword in the influencer marketing space and that is Micro-Influencers. If 2017 demonstrated that marketers cannot ignore the importance of influencers, then 2018 is the year of micro-influencers, according to influencer marketing platform SocialPubli.com.

As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. Given today’s visibility challenge and steep decline in organic social media reach, many are looking beyond follower counts and focusing on actual engagement.

Micro-influencers offer the perfect combination of proximity, credibility, engagement, and affordability—and unlike what happens with macro-influencers and celebrities, the content that they produce resonates with their audience because they are relatable.

Check out the firm’s cool infographic below for more insights:

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter