If your client’s brand isn’t cutting through the noise, it’s fading into oblivion. As a PR pro, you don’t have time for half-baked strategies. You need tactics that break through, make people stop scrolling, and turn them into raving fans.
Because—bland, overdone content? Yeah. There’s already enough of that.

In this article, you’ll see exactly how top brands are using social media to dominate, connect, and grow. No fluff, just the raw truth on how to make your client’s brand unforgettable.

Let’s take a look.

Case study 1: OnBoard makes an impact on LinkedIn

OnBoard does a great job of using LinkedIn to promote its B2B business. The team focuses on making board meeting agendas simple and secure — and shows its audience how to do the same. 

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Some of the top strategies that make its LinkedIn page successful include:

• Clear message: The tagline, “We believe board meetings should be simple, secure, and effective,” clearly tells visitors what they do and how they help.
• About us section: The detailed ‘about us’ section talks about services, history, and global reach to help visitors get the full picture of who the brand is.
• Product showcase: OnBoard shares info about its Board Management Software to show its audience how it helps improve board meetings at scale.
• Frequent updates and events: The team regularly posts news about virtual events they’re hosting, industry trends, and company updates to keep followers informed. This is gold in the B2B realm — where authority is key to building trust with audiences.
• Employee highlights: OnBoard often features people on the team. They celebrate employee anniversaries and show appreciation to give followers a sense of the team behind the brand.
• Global presence: In its overview, the team mentions the brands’ work with over 6,000 organizations across 60 countries, to prove that they’re well-established. They also post in-depth case studies so visitors see the exact problems OnBoard has solved for other businesses. (There’s also impressive funding details listed right below this.)
• Job openings: OnBoard posts about career opportunities to attract talent and demonstrate its active role in the job market.
• Engaging media: The team posts a variety of content types, including images, videos, events, and polls to keep things visually interesting.
• Industry focus: OnBoard positions itself as an expert in board governance and enterprise portals. There’s no confusion about its niche or industry mission in any of its content. 

OnBoard mixes useful content with professional interaction. Its employees and clients are front and center, which humanizes the brand. This helps the team build authentic connections with its audience and potential hires.

What PR pros can learn from OnBoard

Make sure your social media profiles are clear and easy to understand. Show off what your business does and share useful insights about your industry. Keep posting updates to stay visible, and build trust while expanding on your LinkedIn strategy. And highlight your team and global reach to make your brand feel more personal.
(Bonus points for including trust elements in your LinkedIn header image.)

Case study 2: Maria Wendt builds community on Instagram

Maria Wendt, an 8-figure business coach, uses Instagram to connect with women entrepreneurs of all levels. Her top offers include mentorship packages and online courses for women in business.

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The top tactics that help her make waves on Instagram include:

• A clear mission: Maria’s bio is simple: “Helping women make passive income with Instagram.” This tells followers exactly what she’s about.
• Strong following: With 418,000 followers at the time of this writing, Maria’s Instagram has a big and active community that’s constantly growing.
• Frequent posts: Maria posts at least three Reels per day to keep her followers engaged and her content fresh. She often tells followers that they’re likely underestimating how often they need to post!
• Engaging with followers: Maria gets a lot of reactions on her posts, mostly due to her smart automations. She sets these up using ManyChat for her Stories and DMs. Think of them like mini sales funnels. This is one of the main ways Maria makes passive income.
• Educational posts: She shares helpful tips on passive income and how to find clients in each post. This has helped her position herself as an expert on making passive income.
• Using Instagram tools: Maria uses features like Instagram Stories, Reels, and posts to keep content varied and engaging. She often talks about sticking to the IG editor and features to please the algorithm and encourage more views.
• Call to action: Her bio always includes a clear CTA that encourages followers to head to a checkout page. Currently, she’s inviting her audience to her “how I make 40 reels in 2 hours” check-out page where she’s selling a low-ticket offer for $27.
• Consistent design: Her Instagram has a clear, consistent look that strengthens her brand. She also frequently uses blue in her background to keep visitors on-page longer. (A color psychology sales strategy.)
• Success stories: She shares loads of testimonials from her clients, which builds credibility and shows off her results.
• Cross-promotion: Maria often shares links to her blog posts, YouTube videos, or free trainings to offer even more value to her followers.

Maria’s Instagram strategy leans on consistency, building a community, and sharing a generous amount of helpful content. 

She keeps her audience engaged by giving them value and consistently proving that she’s an expert. (She even has a tab on her website and IG dedicated to showing visitors proof of every dollar she makes!)

What PR pros can learn from Maria Wendt

Keep your content consistent and helpful. Interact with your followers, and use Instagram features like Stories and Reels to keep things fun. Add a clear call-to-action that leads to a checkout page in your bio to turn followers into customers. And share success stories to build trust and connect with your audience.
Most importantly, use automations at scale. These include ManyChat DM automations, ad campaigns, and ManyChat Story automations.

Case study 3: Tailor Brands supports entrepreneurs on Facebook

Tailor Brands’ Facebook page supports entrepreneurs and small business owners with helpful resources. Business owners can binge watch content to learn tips and tricks on how to start a business and create a visual brand identity. 

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Some of the brand’s top strategies include:

• Clear message: Tailor Brands’ header immediately calls out entrepreneurs with its text “Simplifying your business journey. Its bio further clarifies what the brand does and who it helps with the text “A business-building platform simplifying every step of starting, managing, and growing a business.” 
• Big engagement: With over 290,000 likes, 303,000 followers, and thousands of comments on its posts at the time of this writing, Tailor Brands has a very engaged audience.
• Educational posts: The team often posts tips on branding, design, and business growth. They also link to their blog and other social media profiles, so followers can check out more useful content.
• Customer stories: Tailor Brands shares stories from entrepreneurs who’ve used their platform to show the real impact of their services.
• Balanced promotion: The team balances value posts with promotional posts. Campaigns share information about paid services, like logo design and website tools, and helpful content, like “how to start an LLC.”
• Interactive posts: Tailor Brands uses polls, quizzes, and Q&As to get feedback and encourage engagement. This also gives a gamification element to its marketing approach which encourages visitors to engage.
• Facebook groups: The team created a Facebook group for entrepreneurs to connect, ask questions, and share tips. It’s called the “Taylor Business Community.” This is a great way to build meaningful relationships with a niche audience. 

Tailor Brands uses Facebook to build a strong community of entrepreneurs. It offers educational content, shares success stories, and provides plenty of jumpstart tools for aspiring business owners.

What PR pros can learn from Tailor Brands

Focus on educating your audience on core topics and building a community. Share tips that help people and include customer stories to build trust. Use polls or Q&As to get people involved. You might also go the extra mile by creating a group to build loyalty. Finally, make sure your content is a mix of value and promotion to keep your audience interested.

Wrap up

Social media is where brands either make their mark or disappear. Look at OnBoard, Maria Wendt, or Tailor Brands. These brands don’t post random content. They deliver value, engage, and build genuine connections. 

To stand out, stop following the same old playbook. Be clear. Be consistent. And make every post count.

If you need help with your clients’ social media PR strategies, reach out to the pros at Agility PR Solutions today. 

Ioana Wilkinson

Ioana is a Business, Digital Marketing, and SaaS content writer for B2B brands. Born in Transylvania and raised in Texas, Ioana has been living the digital nomad life since 2016. From Barcelona to Puerto Vallarta to her new abode in windy Oklahoma City, you’ll never know where Ioana will head off to next.