Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Brand voice refers to the tone, personality, and style of communication...
Going green is not only good for the environment, but it's also good for business. In fact, going green can be an effective PR strategy for businesses of all sizes. Here are some reasons why going green is good PR. Enhance your brand image Promoting your company's...
Lead management is a crucial element of any successful sales and marketing plan. It involves analyzing, nurturing, and managing the process of generating and capturing leads and turning them into paying customers. Experienced businesses recognize the value of...
Are you looking for ways to elevate the visibility of your business without breaking the bank? You may actually be surprised to learn that many effective public relations techniques can help you build awareness and recognition quickly and cost-effectively. This blog...
As a corporate executive, the power of public relations and its ability to impact share prices is something you must pay close attention to. The messages that go out during earnings announcements or investor meetings can determine whether your organization’s value...
Branding has never been more essential for a business. With that in mind, one of the best ways to boost your company’s reputation—and keep its name front and center—is to put on a PR event. When an event is done successfully, it can significantly boost the image of...
From day one, a business owner must work on establishing their brand as an industry leader, and public relations may be a topic thought about infrequently. However, it should be considered in your day-to-day business operations to optimize your growth and success....
In today's digital age, success is equivalent to how many people choose to talk about you (in a positive light). The more followers, comments, and likes, the merrier. It’s formally called an engaged community. And in this post, we will explore the concept of an...
Whether you have a fully staffed public relations team or a small marketing department, PR will always be an important element in recruitment. But that leaves one question: how exactly can you utilize PR to impress potential candidates from the word go? Let’s take a...
In the current job market with historically low unemployment rates, it's imperative for organizations to go above and beyond to create a workplace that employees are eager to stay in. While keeping turnover low is always desirable, it's even more crucial in these...
Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF)...
The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly...