Even with summer in full swing in a much more “normal” world, hospitality and theme parks ranked just 16th out of 19 industries studied in marketing intimacy firm MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on how consumers bond with the brands...
Business expansion continues to become a more competitive process in 2022. On the back of inflation’s cash flow cuts and e-commerce’s skyrocketing success, entrepreneurs are constantly battling with the repercussions of post-pandemic recovery. With a growth plan in...
Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. But this concept is more important than ever, especially as consumer behaviors...
Heading into back-to-school and holiday shopping seasons, a great customer experience means transparency across channels. Consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as long as the content is...
Customer experience drives today’s ultra-competitive markets. More than the products, customers seek the experience associated with them. This is especially true in the cases of products that need customer loyalty and satisfaction for growth. The service and luxury...
In B2B sales, it is essential to acknowledge that your target audience wants to be approached with relevant offers at the right time and not when it is convenient for your sales reps. Unfortunately, it is not as simple as it sounds. A Forrester study found that 68...
Omnichannel comms solutions firm Mitto released new research exploring consumer behaviors and communication preferences when interacting with ecommerce brands. The survey revealed that 90 percent of consumers find it important for brands to interact with them on their...
PR market research is valuable and essential to any agency or client. It's like the framework that holds your work together to prevent mistakes. PR market research is crucial in today's digital networks, especially when it comes to social media and digital marketing....
Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the...
In today's digital news and social media age, monitoring what’s being said about your brand is becoming increasingly difficult. Things aren’t as they used to be, where someone who had a bad experience with a company would have just told a few people. Now, they can...
To mark World Refugee Day earlier this month, the Tent Partnership for Refugees—which mobilizes the global business community to improve the lives and livelihoods of more than 36 million refugees who have been forcibly displaced from their home countries—announced...
Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. However, a business will only turn a target market into loyal shoppers if it puts consumers’ needs first. If you want your company to become an industry...