As digital channels become the primary source of shopping efforts, consumer marketing is shifting to an anytime, anywhere approach, allowing customers access at their fingertips. New research from cross-channel marketing platform Cordial reveals how these changes are...
Having a good public image is important in many industries, but it is uniquely important in the restaurant industry. Restaurants thrive or die by their customers’ opinions. A spot known for good food and service will succeed, while a spot that is known for mistakes or...
Human resources (HR) is a vital department of every business, but it can have some surprising roles outside of managing employee relations, hiring and onboarding, managing benefits and training employees. One of these is supporting public relations efforts. Here are...
A new survey from digital CX firm TELUS International indicates that consumers around the world are most influenced by digital channels when making purchasing decisions. Social media ads and online reviews carry major weight with consumers According to the survey’s...
Many things factor into a business's overall success, including profit margins, retention rates and the effectiveness of its products or services. One of the most important things is your business's public face and reputation. Without that, your products and services...
Your business is competing in a world of compelling ideas and innovative products. The steps that you take to stand out now will contribute to your future opportunities. Potential clients are waiting and you have a number of options through which to meet them....
Now that the pandemic has hopefully passed and we're all feeling a little more optimistic about the future, it's time to look at post-pandemic brand communication and what has changed in the way brands communicate with customers. Consumers expect companies to respond...
Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay...
While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too. These days the question shifted from what the metaverse is all about to how can companies get more buzz...
Providing a positive, seamless user experience—or UX—for your website visitors is a great way to make as many sales as possible and build credibility with your target audience. It’s also good for drumming up the loyalty you need to create enthusiastic brand...
It might not be the first course of action that you think about when you are starting up or running a warehouse, but it is important to make sure that you have a good PR strategy. This is especially true in today’s media-savvy world, where people are constantly...
The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially. That’s why using positive public relations to turn your customers...