Public relations is a vital aspect of your company's brand. You need to ensure all aspects of your PR are in service of your brand and showcasing a positive image. It's also a useful tool for introducing new concepts, services and initiatives, such as cryptocurrency....
New research from comms giant WE Communications uncovers rising expectations from brand stakeholders that the move to a more climate-friendly economy should be fair and equitable to all people and communities—a principle known as “just transition.” The firm’s latest...
When potential customers land on your website, you want them to be inspired to convert. But, sometimes, that might be tricky to accomplish. First-time web visitors often won’t convert for many reasons. For instance, they may not be familiar enough with your brand or...
Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers' changing media habits, according to new research from Nielsen. The firm’s new 2022 annual marketing report, Era of Alignment, the first global report of its...
To attract customers and stand out from the competition, companies need brand assets. Brand assets are what help companies build their identities, create trust with the target audience, and maintain consistency. Brand assets are all of the recognizable elements that...
When you optimize your business processes, you reduce time and costs. Process optimization standardizes how your staff performs business functions that are repeated. Employees are then free to follow up on more important or less structured work. Here are ten simple...
Teamwork makes the dream work, right? Collaboration is a way to increase brain power and create something fresh and exciting. In many instances, collaborations take place within the same industry. We have seen this in music, where duets and features have always been...
Sustainability has become a new focus for PR professionals looking to navigate the future of brand promotion. From going zero waste to popular conversations about climate change, the online demographic of today is more concerned than ever before about going green. So...
New research from video-based human insight firm UserTesting looks at the role CEOs play in building a culture of customer understanding and the impact customer empathy has on driving innovation, digital transformation, financial performance, and ultimately business...
Last month, Orpea, Europe’s second-largest nursing home, received widespread accusations of misconduct and mistreatment of elderly relatives. Following three years of investigations, French journalist Victor Castanet accused Orpea of alleged market rigging and the...
How much weight do product reviews carry with consumers during the consideration stage of purchase? New research from online reputation management firm NetReputation.com finds that one-star, low and negative reviews of businesses and services on the Internet are...
Audience engagement is one of the most important when it comes to running a successful business. Your customers are integral to your business and without their engagement and commitment to the brand, there’s no profit! Engaging your audience is a lot more challenging...