Last month, Orpea, Europe’s second-largest nursing home, received widespread accusations of misconduct and mistreatment of elderly relatives. Following three years of investigations, French journalist Victor Castanet accused Orpea of alleged market rigging and the...
How much weight do product reviews carry with consumers during the consideration stage of purchase? New research from online reputation management firm NetReputation.com finds that one-star, low and negative reviews of businesses and services on the Internet are...
Audience engagement is one of the most important when it comes to running a successful business. Your customers are integral to your business and without their engagement and commitment to the brand, there’s no profit! Engaging your audience is a lot more challenging...
The modern world of online content gets more saturated by the minute. In this reality, the ability to ensure that your voice is heard above the rest of the crowd is something that all content marketers, bloggers, and website owners are constantly seeking. SEO (Search...
Creating an inclusive and detailed event promotion campaign doesn't simply mean relying on the press release that is sent out to media outlets. Utilizing different promotional strategies can greatly increase the odds of the right people hearing about and attending a...
As the pandemic continues to impact brands and businesses, organizations are racing to resolve the Engagement Capacity Gap (ECG), leaning into customer service technology to support digital-first engagement and more empathic connections with customers, and scrambling...
New research from hybrid customer experience (CX) solutions firm Uberall sheds light on how critically important it is for brands and businesses to adapt to the demands and expectations of customers who expect a well-integrated mix of digital and in-person...
Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products...
As PR professionals, we’re always looking for additional ways to generate exposure at scale without blowing through our already-limited budgets. Truth be told, there are a very limited number of tools at our disposal. However, every now and then, you’ll run across a...
Getting your website noticed isn’t hard when you know what you need to include. This involves both the main content of your webpages as well as metatags in your metadata. These can be used to influence your position in SERPs and attract more attention from users,...
Traditional internal communications efforts are missing the mark for too many employees—according to new research from comms giant MSL, 34 percent of employed people say internal comms have little to no impact on how they think about their employer's reputation. This...
The early weeks of 2022 have proved one thing: Sports marketers should always have a back-up plan because as Robert Burns wrote in his poem To a Mouse, “The best laid schemes o' mice an' men / Gang aft a-gley.” Burns wrote this sage advice in 1785, long before there...