With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From...
The CX crisis is creating a new temperament among consumers when it comes to the digital experience. New research from testing and digital quality firm Applause shows that the vast majority of users will decide to leave a digital service based on only one...
Effective communication with teams, customers, and stakeholders is pivotal as the hybrid workplace continues to evolve business demands—but new research from Grammarly reveals that not only does good communication remain a problem for many brands and businesses, but...
Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics....
New research from restaurant-focused tech firm Popmenu examines consumers views on the safety of in-person dining—whether they’re vaccinated or not. After enduring a "will this ever end?" hiatus from on-premise dining, restaurants are beginning to fill tables and...
We will start the discussion by taking a bold stand. The real strength of sales and marketing lies in public relations. Allow us to expound on this point a little bit. If we are to define marketing, it is all about creating brand visibility. Sales are about getting a...
"Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens." -- Alvin Adams The QR code has been around since the mid-90s. Originally invented to improve the manufacturing process of vehicles and...
There are certain business functions that many entrepreneurs and small to medium-sized businesses take for granted. The finances, accounting and wages, deliveries and logistics, the brand, and business identity are some of the most basic business functions that can be...
Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. Consumers will always go with a brand that is trusted, established, and has a positive reputation as they know that...
Over the past several years, a heightened awareness around diversity, equity and inclusion (DEI) has led countless organizations to examine their operations, personnel and overall public relations and communications. These efforts are to be commended, especially as...
Search engine optimization is perhaps the best digital marketing strategy—It taps you to millions worth of free traffic. Nonetheless, like any other marketing strategy, it's delicate and ever-changing. Not too long ago, website owners could easily make it onto...
During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. The fast food industry maintained its sixth-place ranking in the second year of the pandemic, according to marketing intimacy agency MBLM’s Brand Intimacy...