Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced...
Business owners in today's world know that it's nearly impossible to run a company without having a good website. Because people rely on the internet for so much of their daily lives, having a substandard web page is not something a company can afford to do....
The past few years have shone an unprecedented spotlight on the pharmaceutical industry. The sector has played a key role in improving health outcomes for billions and has had one of the most transformative effects on modern medicine in recent centuries. Yet the...
With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From...
The CX crisis is creating a new temperament among consumers when it comes to the digital experience. New research from testing and digital quality firm Applause shows that the vast majority of users will decide to leave a digital service based on only one...
Effective communication with teams, customers, and stakeholders is pivotal as the hybrid workplace continues to evolve business demands—but new research from Grammarly reveals that not only does good communication remain a problem for many brands and businesses, but...
Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics....
New research from restaurant-focused tech firm Popmenu examines consumers views on the safety of in-person dining—whether they’re vaccinated or not. After enduring a "will this ever end?" hiatus from on-premise dining, restaurants are beginning to fill tables and...
We will start the discussion by taking a bold stand. The real strength of sales and marketing lies in public relations. Allow us to expound on this point a little bit. If we are to define marketing, it is all about creating brand visibility. Sales are about getting a...
"Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens." -- Alvin Adams The QR code has been around since the mid-90s. Originally invented to improve the manufacturing process of vehicles and...
There are certain business functions that many entrepreneurs and small to medium-sized businesses take for granted. The finances, accounting and wages, deliveries and logistics, the brand, and business identity are some of the most basic business functions that can be...
Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. Consumers will always go with a brand that is trusted, established, and has a positive reputation as they know that...