The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to...
They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. Visual discovery, even when it's in the form of advertising, drives purchase decisions, the research...
Most people get into human resources because they want to help people, or they simply enjoy group environments and problem-solving. Regardless of the reason, a good HR representative is one that has earned the team's trust and strives to maintain it. Here are a few...
Successful product releases are difficult to pull off. On top of preparing the product itself, you have to deal with budget, promotions, and strategies to ensure that your product enters the market successfully. Statistics show that out of nearly 30,000 products...
The majority of PR teams still specialize in outdated forms of marketing. Even when they do attempt mobile advertising, their methods don't transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. 1. Page speed...
More than 9 in 10 consumers (91 percent) report they have experienced poor customer service in the last six months—and it's not getting better, with one in three consumers saying service is worse than before the pandemic, according to new research from AI-enabled...
With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. But consumers sure don’t think this is happening, and according...
Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). In fact, the media &...
“Experience” in brand marketing is tantamount to “location” in real estate—it’s the three most important words. According to new research released by Zendesk, in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their...
At the end of September, Amazon made an announcement for a brand new product, which is supposed to make the company’s home assistant moveable, by putting it on wheels, called Astro. The company had been rumored that it would be introducing a home assistant robot for a...
Brand communicators have had in hammered into their heads for months now—personalization is the critical differentiator between marketing success and failure with today’s consumers. And comms pros have been trying to hammer the concept into their own strategies as a...
A professional brand is essential in business, especially with online marketing, but it takes time and money. When done right, creating a personal brand will pay dividends for your business by attracting more potential customers. The following branding tactics are...