Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. This tactic, otherwise known as brand awareness, is the act of using techniques for consumers to identify and remember your brand and ultimately...
New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies' business practices, from both enterprise purchasers and consumers. According to the...
When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. This is what customers want, but businesses seem to have different—and contradictory—goals on first...
The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to...
They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. Visual discovery, even when it's in the form of advertising, drives purchase decisions, the research...
Most people get into human resources because they want to help people, or they simply enjoy group environments and problem-solving. Regardless of the reason, a good HR representative is one that has earned the team's trust and strives to maintain it. Here are a few...
Successful product releases are difficult to pull off. On top of preparing the product itself, you have to deal with budget, promotions, and strategies to ensure that your product enters the market successfully. Statistics show that out of nearly 30,000 products...
The majority of PR teams still specialize in outdated forms of marketing. Even when they do attempt mobile advertising, their methods don't transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. 1. Page speed...
More than 9 in 10 consumers (91 percent) report they have experienced poor customer service in the last six months—and it's not getting better, with one in three consumers saying service is worse than before the pandemic, according to new research from AI-enabled...
With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. But consumers sure don’t think this is happening, and according...
Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). In fact, the media &...
“Experience” in brand marketing is tantamount to “location” in real estate—it’s the three most important words. According to new research released by Zendesk, in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their...