Small business leaders are just as perplexed (if not more so) by the evolving habits of post-COVID consumers, and although many think they are in sync with their own customers, new research from online marketing leader Constant Contact indicates that the two sides are...
As brands and retailers strategize to target and build loyalty with customers in the post-pandemic marketplace, new research from ‘near me’ marketing SaaS solutions firm Uberall and its MomentFeed brand reveals how COVID-driven digital acceleration has given birth to...
There’s nothing more valuable to a brand’s reputation with buyers than authenticity, and there’s no better way to demonstrate it than with online reviews. According to new research from small biz-focused review website Digital.com, more than half (54 percent) of...
Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm...
Online businesses have seen rapid growth through the utilization of digital technologies. There isn’t a better time for businesses to shift online. Have you any idea of how SEO proxies can be a boon for your business? A proxy is a service that helps users protect...
With such a huge amount of competition out there, if you find yourself in a situation in which you need to promote a business, you need to make sure that you have a clear strategy in place that allows you to stand out from the crowd. With this in mind, here are a few...
In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape. Understanding the different steps a buyer goes through in their...
For today’s brands and businesses, being mission focused is mission critical, and many companies are accepting the challenge of aligning mission with values—but plenty of organizations are still struggling with meeting that goal (or even defining it). New research...
Websites are often the gateway the brings customers to your brand, so in additional to featuring the best content and messaging you can, the site’s visual appeal also plays a key role in that engagement. About two-fifths of consumers (39 percent) are attracted to...
“The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news. “Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips...
New research from the Geopolitical Strategy & Risk Group at comms giant Weber Shandwick reveals that nearly six in 10 multinational business executives (58 percent) say their company's home country is a "very" important stakeholder to their business, second only...
It’s every business’s goal to reach more customers. After all, that’s what provides higher profits and a better overall brand image. So, how do you go about doing it? The good news is it isn’t as difficult as you’d think, despite the amount of competition out there....