New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid...
The big question on everybody’s minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave...
Shopping is ramping up as the COVID crisis recedes, but many brands are still way behind the ball when it comes to recouping the damage done over the last 16 months—4 out of 10 (41 percent) marketers strongly agree that this holiday season is a make-or-break...
Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of...
To stop you from having to deal with public relations disasters every five minutes, you must be able to sustain a great brand image from the moment that you open your doors to far into the future. However, sustaining a great brand image throughout the everyday running...
Looking to improve your brand reputation in 2021? Businesses need to do all that they can to develop a positive reputation, which in turn can help you to both attract and retain customers and compete at a higher level. With many businesses trying to kickstart their...
People can say anything on the internet. It’s an ungoverned sprawl of information where businesses, organizations, and individuals can make any claim that supports whatever their agenda happens to be. The truth is optional. This is great news for con artists and...
Companies large and small understand the importance of investing in marketing. Many of the leading ones spend more than 20% of their revenue on marketing. Some even spent close to 50%! The goal is to get more exposure, reach your target audience, and drive engagement,...
Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional "B2B" and "B2C" services and communications to more personalized "B2I" services and...
A new report from data integrity firm Precisely and analytics community Corinium Global Intelligence explores how the exponential growth of business data, coupled with advancements in cloud computing, artificial intelligence, and the Internet of Things has unleashed...
Seven out of 10 consumers don’t think the offers they receive from brands are relevant, and half of US customers have left brands if competitors better met their needs—putting brands at risk of losing revenue and customers at a time when consumer spending is surging,...
The value of corporate branding has never really been in doubt, but new research from B2B service provider guide Visual Objects reveals that, in an age of scrutiny about every brand’s goal and mission, along with the widespread availability of customer reviews, a full...