branding
5 top ecommerce CRM platforms for your brand to consider

5 top ecommerce CRM platforms for your brand to consider

Running successful ecommerce brands comes with unique challenges that other business models don’t have to contend with, and most of them loop back to whether or not you understand your online customers. Keeping customers happy is critical to thrive in any market, but...

50 PR & marketing campaigns successfully engaging Gen Z’ers

50 PR & marketing campaigns successfully engaging Gen Z’ers

Here are 50 real-life public relations campaigns that have successfully reached and engaged Gen Z, showcasing various strategies, innovations, and creative approaches: Nike's "Dream Crazy" Campaign: Featuring Colin Kaepernick, this campaign embraced social activism...

10 key benefits of risk mitigation for long-term business success

10 key benefits of risk mitigation for long-term business success

In today's unpredictable world, businesses are constantly exposed to challenges that can disrupt operations, hinder growth, and damage reputation. Safeguarding a company's future while ensuring steady growth has become more critical than ever. Many organizations need...

A comprehensive guide to protecting your brand reputation

A comprehensive guide to protecting your brand reputation

The need for validation isn’t new. Whether you’re buying a $2 pair of socks or a $2000 home theater system, you want to be reassured by experts and other buyers that you’re making the right choice.  That no, the socks won’t fall apart the very first time you wash...

Building brand awareness: Strategies for new businesses

Building brand awareness: Strategies for new businesses

Building strong brand awareness is essential for any business. Without awareness, making sales or scaling becomes nearly impossible because your target audience won’t even know you exist. The goal of brand awareness campaigns is to inform potential customers that your...

5 marketing tactics colleges employ with technology packages

5 marketing tactics colleges employ with technology packages

Choosing the right college often depends on more than just academics—technology packages play a significant role in swaying prospective students. Colleges today are employing innovative marketing tactics to highlight their tech-forward offerings.  From bundled laptops...

9 essential website features every e-commerce site must have

9 essential website features every e-commerce site must have

Brands creating an ecommerce website for the first time must know the essential features to make the platform more engaging. If these features are absent, the website operates like expensive artwork and does not generate revenue. The elements below influence the...