Running successful ecommerce brands comes with unique challenges that other business models don’t have to contend with, and most of them loop back to whether or not you understand your online customers. Keeping customers happy is critical to thrive in any market, but...
When embarking on a web development project, clear communication is crucial. One of the most effective ways to ensure that your vision is realized is by crafting detailed project specifications for your web development agency. This document serves as a roadmap,...
This fall, Agility PR Solutions earned top recognition with...
Surveys are a powerful tool to collect feedback, opinions, and insights from your customers, employees, or target audience. However, not all surveys are created equal. The quality and reliability of your survey results depend largely on how you design and phrase your...
Here are 50 real-life public relations campaigns that have successfully reached and engaged Gen Z, showcasing various strategies, innovations, and creative approaches: Nike's "Dream Crazy" Campaign: Featuring Colin Kaepernick, this campaign embraced social activism...
In the ever-competitive digital marketing battleground, it’s not enough to bombard people with heterogeneous ads across marketing channels—everyone does this, with smaller companies (read: smaller budgets) consistently losing to bigger players. But there’s a way for...
In today's digital era, industries that may seem entirely hands-on and localized, like kitchen remodeling, are increasingly dependent on digital marketing and public relations strategies to remain competitive. While traditional advertising and word-of-mouth...
In today's unpredictable world, businesses are constantly exposed to challenges that can disrupt operations, hinder growth, and damage reputation. Safeguarding a company's future while ensuring steady growth has become more critical than ever. Many organizations need...
The need for validation isn’t new. Whether you’re buying a $2 pair of socks or a $2000 home theater system, you want to be reassured by experts and other buyers that you’re making the right choice. That no, the socks won’t fall apart the very first time you wash...
Building strong brand awareness is essential for any business. Without awareness, making sales or scaling becomes nearly impossible because your target audience won’t even know you exist. The goal of brand awareness campaigns is to inform potential customers that your...
Choosing the right college often depends on more than just academics—technology packages play a significant role in swaying prospective students. Colleges today are employing innovative marketing tactics to highlight their tech-forward offerings. From bundled laptops...
Brands creating an ecommerce website for the first time must know the essential features to make the platform more engaging. If these features are absent, the website operates like expensive artwork and does not generate revenue. The elements below influence the...