As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...
Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors
Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the...
8 ways to promote your gym or fitness business in the media
The fitness industry has grown tremendously in recent years, making personal training a very rewarding career path indeed. However, for those just starting out, not seeing any paychecks while the bills keep coming can dampen even the happiest trainer's spirit. Many...
Mastering the cognitive revolution: How AI and brand strategy combine for business growth
Concerns among Americans about AI continue to grow. More than half of Americans (52 percent) say they feel more concerned than excited about the increased use of artificial intelligence. The number concerned about AI in daily life has increased by 14 percentage points...
7 top-notch ways to show appreciation for your remote employees
Hey there, captains of the digital workspace! If you're steering a team across this wild internet ocean, it's crucial to drop anchor occasionally and show some much-needed appreciation. A little love goes a long way, especially when your crew is remote. But how do...
Handling difficult conversations: 8 strategies for addressing setbacks, delivering bad news, or managing conflicts
Do you ever have tough talks at work that make you feel uneasy? How can you handle those tricky conversations without stress? The good news is with the right mindset and preparation, you can tackle these challenges smoothly and confidently. According to a VitalSmarts...
Game changer: How Caitlin Clark is redefining how we market women athletes
I’m a bit of a UNC basketball diehard (maybe not Tar Heel born, but certainly bred, dead). But another must-see team has landed on my calendar the last couple winters. Iowa women’s basketball and its transcendent guard, Caitlin Clark. I’m hardly alone, as she fills...
Maximizing productivity and redefining work-life balance in today’s workplace
We live in an era where the boundary between work and life often gets blurred. Because of this, redefining work-life balance is essential to maximize productivity. The modern workplace is no longer confined to the traditional 9-to-5 schedule or the walls of an...
5 ways to use customer feedback analysis for a more targeted PR strategy
While there’s no magic formula to win new clients, there is one easy way to know what your audience is thinking: customer feedback. There’s a reason brands are increasing their investment in customer feedback. Asking for and analyzing it provides valuable insights for...
Why the E-E-A-T approach is essential for your brand’s PR success
Establishing and maintaining your brand's reputation hinges on more than just offering quality products or services. E-E-A-T (which stands for Expertise, Experience, Authoritativeness, and Trustworthiness), plays a pivotal role in how effectively your brand engages...
8 comms tips for building a community around your blockchain project
Blockchain technology is kickstarting the next technological revolution, and innovators everywhere are looking for a way to cash in. Whether you're building a new web 3 project, a new cryptocurrency, or a specific tool to monitor Solana’s price increase, it’s vital to...
Crafting your narrative: A step-by-step guide to launching a business with advanced PR strategies
Successfully launching a business demands more than just a great product or service—it requires a compelling narrative that resonates with your target audience. A well-crafted story differentiates your brand and creates a deeper connection with customers, investors,...