The pandemic has brought customer trust to an all-time low, and it's more important today than ever before for businesses to be more transparent and authentic. Unfortunately, a lot of businesses aren't taking their online reputation seriously, new research from online...
Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM...
Future-proofing your business is just as important as finding the right team members and advertising platforms. In a world still reeling from the impact of the coronavirus pandemic, future-proofing a business has developed new meaning. While it’s still vital to stay...
Even though COVID case numbers aren’t really getting any better, a majority of consumers are now willing to go back to stores, as long as they (and their fellow shoppers) take the right precautions (wearing masks, social distancing, etc.). Indeed, new research from...
Digital PR is an approach utilized to improve awareness of a brand using online techniques. Indeed, it is somehow similar to traditional PR in multiple ways. However, it is the best way to reach a broader audience that is impossible to reach using offline approaches....
For many years, the FinTech sector has been the darling of the UK economy, experiencing seemingly unstoppable growth and attracting record investment from all over the world. Yet this year, the picture is not quite as rosy. Innovate Finance reported that, while UK...
The COVID crisis has cost CEOs a lot of sleep, as multiple unprecedented challenges have emerged, and continue to emerge, threatening the viability of their brands and businesses. New research from professional services network KPMG—based on two surveys, one done at...
The big challenge of every e-commerce business working to promote their work online is to increase its visibility as a brand. The harsh truth is that people find many, many products that, at first glance, might not be that different from yours. So, if you want your...
Running a business is an enticing prospect, as it can represent financial freedom for many. However, that freedom is a reward only for those who manage their businesses successfully for many years, and doing so is no easy feat. However, with the right information at...
Before I joined Coyne, I thought that running the communications for a university would be a great gig. I imagined myself in my huge mahogany office, overlooking the beautiful quad on a perfect spring day, wearing tortoise shell eyeglasses and developing incredibly...
Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The firm’s...
Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from social media analytics firm Sprout Social delves deeper into how social media behavior has changed as well as...