Occasionally, your business will have to deal with a public misconception or misunderstanding. This could be about an incident or problem that negatively affects your reputation, or it could be something broader, like a point of confusion about your industry. As an...
Despite the ongoing COVID-19 outbreak placing considerable pressure on brands and businesses, many have taken the opportunity to support frontline healthcare workers and vulnerable people at a time when their traditional business operations have been halted. By...
As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a...
Are you determined to catapult your business right to the very top of its industry? If so, you’re going to need to draw up a comprehensive public relations strategy. To find out how you can use PR to grow your business, be sure to read on. Makes it easy for customers...
Your brand is what sets you apart from the competition and helps build your customer base.If customers are unimpressed by the way your company conducts itself, it can have an impact on future business growth. With this in mind, you need to pay attention to how to best...
Is it just me, or do the internet and social media sometimes feel like a minefield? Everywhere you turn, there are ads and pieces of content struggling to get people’s attention—and failing in many ways. If you expect to develop a video marketing strategy that...
Even in these unprecedented times, consumers still have high expectations of the brands and businesses they choose to use. But even above the brand level, they form opinions about entire industries based on the experiences they have at the individual outlets they have...
Technology companies are placing more importance on environmental, social and governance (ESG) practices, driven by the current COVID-19 pandemic situation, regulatory requirements and investors' expectations, according to new analysis from professional services...
When your leaders and frontline communicators are doing media interviews or Zoom sessions from home, what do you see? Technical glitches? Wooden delivery? Content overload? Now might be the time to stage an intervention. Our expectations for a quality virtual...
Word of mouth has always been the best marketing a brand can get—nothing beats authentic advocacy from the people you trust the most: family and friends. So the real achievement for brand marketers is to get regular consumers to do the talking for them—online,...
As a business owner, you want to get your name out there. You want to attract new customers and keep the ones you already have. A good marketing strategy can help you to reach your target market. Common tactics that many businesses use include search engine...
Business goals are set to be met, not just for the sake of satisfaction but of sustainability. However, new research from B2B ratings and reviews platform Clutch finds that while 77 percent of small business owners are somewhat or very confident in their ability to...