We’ve seen that today’s young consumers expect a lot from the brands they patronize, such as wanting them to take a stand on the cultural issues they support, and expecting them to be more inclusive and sustainable. New research from 5W Public Relations reveals that a...
The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The study, now in its 10th year, revealed that Amazon Prime topped...
Developing a strong PR strategy is key to running a successful business. How your company is perceived by the public plays a big part in how well you perform. These days, consumers are less likely to patronize an establishment that has what they perceive to be a bad...
Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years. From allegations of privilege to pseudoscientific language, debate over the brand’s product claims has been more or less non-stop;...
Third-party review sites like G2 Crowd have generally alleviated questions about B2B software and services companies’ reliability and authenticity, but new research from B2B ratings and reviews platform Clutch reveals that B2B buyers still have issues with...
The digital revolution changed almost everything about marketing and communications strategy, but one highly organic tactic that never seems to fail is word of mouth—get people talking about your brand or product and everyone else seems to want to know more about it....
Today’s stakeholders are more committed to brands that have strong feelings about hot-button societal and cultural issues, and take an active stand on them—and this includes company employees. New research from Atlassian Corporation confirms American employees want...
You put your all into your business and want it to succeed. You have an amazing product or service and you’ve put a lot into marketing. While desire, research, and getting your name out there are all important for your success, there’s something else that’s just as...
We tend to think of PR as something that’s limited to big business and multinational companies, but it’s an important aspect no matter how small or niche your company is. In fact, PR might be even more important for niche businesses where customer bases are more...
The success of your business is often largely dependent on how effectively you can build your brand and increase its visibility to the public. You can have the most original business idea, but it would be nothing without customers and clients. Your ability to make...
Your business will be a lot more successful when you have a solid reputation. Unfortunately, errors and mistakes happen, and your reputation may have taken a hit for your past transgressions. Be glad to know there are ways in which you can improve your standing with...
Creating emotional connections with finicky younger consumers is anything but fun and games for brand marketers—except for the ones who actually manufacture those fun and games, according to the newly released Brand Intimacy 2020 Study, the largest study of brands...