New research from content creation platform Lucidpress reveals brand consistency can have a significant impact on revenue. In fact, the firm’s new State of Brand Consistency Reportfound consistent branding can increase revenue by 33 percent—a 10 percent increase over...
With conversations about brands moving further into the digital space, online reputation management (ORM) continues its massive impact on how the public perceives your business. Virtually every company today has a digital presence, whether they know it or not....
Once thought to be dead in the new retail age, brand loyalty appears to be coming back stronger than ever. In a new survey of over 2,000 consumers in the U.S. from eCommerce marketing platform Yotpo, nearly 9 of 10 professed loyalty to brands, with nearly a quarter...
As an entrepreneur, you should always be striving to reach new customers and impress your client base. This can be done in a wide variety of ways, each of which polishes your image as a brand and a company. Some of these techniques require expert advice and can result...
Launching a brand for many can be a scary, thrilling, yet rewarding time for a business. Our agency has experienced this first hand, and seen through a few of our clients the importance of showcasing your product or service offering to the world for the first…or...
Which brands do women have emotional connections with in 2019? Amazon ranked #1 for women in the U.S. in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM. Brand Intimacy is defined as the emotional...
While hundreds of brands are spoiling us with their products, and many new ones regularly joining the fray, it’s becoming hard to be original and stand out from the crowd. But in order for a brand to find success, it needs people to talk about it and be able to...
A good image is incredibly valuable for a company of whatever size, but if you’re just starting, you should take the opportunity you have to construct one yourself. The importance of branding has been recognized more and more over the past few decades, so you might...
All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. They are unlikely to recommend...
With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for...
Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase. Negative brand awareness can break customer loyalty Negative brand awareness...
Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. As any business...