3 effective ways to enhance your company’s image

by | Dec 5, 2019 | Public Relations

As an entrepreneur, you should always be striving to reach new customers and impress your client base. This can be done in a wide variety of ways, each of which polishes your image as a brand and a company. Some of these techniques require expert advice and can result in a large expense for your company—so it is important to consider which method will work best for your specific context. Enhancing your company’s image is an excellent and inexpensive way to market your organization positively. Here are three ways to express your core values and improve your brand image throughout the world.

Implement ethical policies

If your business does not currently maintain any ethical policies in the development, labor, and production of your goods and services, this is an excellent place to start. In auditing your ethical processes, you must consider the international labor that your business may utilize, in addition to the companies that you work in partnership with.

Of course, it is imperative that you prioritize methods that generate income for your business. However, it is just as important that you do not exploit the individuals working for your company. If you treat your workers with respect and pay them the wages that make them feel valued by your organization, everyone will benefit—not least your business, which will be seen as caring and kind to all of its staff. Here are some ways to express your care for your workforce:

  • Establish an open-door policy—if there are any issues within your workplace regarding bullying, sexual harassment, or unfair treatment, it is imperative that you deal with them before they start to become part of the workplace culture.
  • Ensure that you increase employees’ pay annually—this includes establishing regular one to one reviews in relation to staff pay.
  • Offer volunteer days for all members of staff—this is an increasingly popular option that employers are offering their workforce because it creates a greater feeling of well-being which permeates through the local community—a sense of ‘giving back’.

Implementing ethical policies doesn’t have to be time-consuming or expensive; you just need to make careful considerations about how your business is impacting the lives of others.

Prioritize environmental issues

There are many ways that you can proactively tackle the negative effect that your company is having on the environment. Currently, corporate environmental responsibility is not mandatory, but there is an increasing number of taxes being introduced for businesses that are harming the environment disproportionately. There are many ways that you can make your business more sustainable—such as improving your recycling strategy with a baler from recyclingbalers.com. This will improve your business, help the environment, and be a case study in your brand image being polished and green in the eyes of consumers.

Use social media to tell your company’s story

Social media is an excellent way for you to show your brand’s human side. It is also the best place to implement digital storytelling techniques that share your values with current and potential customers. If you have a story to share—like how you’re tackling harassment in the workplace, or helping the company go greener—this is where to do it.

There you have it: three simple ways to enhance your company’s image in the modern business era.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


11 ways outdoor brands can leverage PR for success

11 ways outdoor brands can leverage PR for success

The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...