The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out. And, when it...
Your digital marketing strategy plays a pivotal role in your conversion rate. To optimize sales, you need to include both content and social media marketing. Social media provides an online presence, a crucial element to any sales strategy, while content marketing...
The COVID-19 pandemic has placed both content marketers and PR professionals in an awkward position. Creating marketing or PR content that ignores the coronavirus is virtually impossible; the impact it’s had on humanity is simply too significant. At this point, it’s...
By now, most businesses understand the importance of having a blog, sharing original content, and increasing return on investment. But do you know blogging is about much more than just uploading content? It calls for a strategy of its own that takes time and patience...
In the age of ever-limiting attention spans, the importance of ranking within Google’s top 10 results has become increasingly essential. According to HubSpot, 75 percent of users never scroll past the first page of search results. This statistic isn’t surprising...
Despite anything you might have heard to the contrary, guest posting is still one of the best ways to promote your blog. It should always be a part of your blog promotion and search engine optimization (SEO) strategy. However, the reality is that many blogging...
The production and dissemination of compelling content has grown in significance throughout the growth of the internet. What began as a fun way for people to share information and opinions morphed into a key marketing and branding tool for the business world—and...
2021 got off to a great start for Bulldog, with some very insightful contributions becoming very popular right out of the gate. Not surprisingly, many of our most high-traffic posts presented a bird’s-eye view of the year ahead—not an easy task after the tough year...
Consumer reviews can be the authentic touch a brand needs to credibly engage customers and prospects—or it seems like, with just a few disgruntled users, they can be the rock that drags the whole brand down. New research from customer product ratings and reviews...
Content requests vary from organization to organization, but they all seem to have one thing in common: stakeholders always need projects done yesterday. The push for unrealistic deadlines can damage morale across the marketing and creative team. However, there are...
Did you listen to a podcast this week? If you live in North America, there’s about a 20 percent chance you did. Millions more Americans listened to podcasts in 2020 than in 2019, and it’s expected that millions more will listen in 2021. Findings from a survey...
With misinformation and distrust so prevalent in society today, the credibility and authenticity that’s naturally built into user-generated content (USG) has become a key component of many brands’ content strategy. The allure of high engagement and conversion rates...