Creating and producing high-quality content on a regular basis without the desired effect may leave you feeling hopeless. However, there are steps you can take to ensure a better result. Creating your content strategy from scratch may be tedious, but it is not a...
Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take hours of...
Marketing copy is anything written by a company that’s meant to attract consumers to the business. When it comes to writing good marketing copy for digital PR, there are three basic principles. And these three principles can apply to businesses looking to convince the...
Brands may think their ad’s adjacency to harmful online content may not consciously register with news consumers (although it can lead to unintended associations made by readers that steer them away from the brands involved), but according to new research from...
What a way to wrap up the year! With all the holiday hubbub and extended vacation days, December has historically not been our best month—but of course, this December was not your typical one. But as in happier years, the lion’s share of our leading posts showcased...
The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. While attention spans continue to decrease and consumer eyes are focusing on the shorter format of social media, many...
User-generated content (UGC) has become a critical component for brands in establishing credibility with today’s consumers. To better understand the role UGC plays in purchasing decisions, the type of content that matters most to consumers, and the impact the pandemic...
November was another busy and terrific month for Bulldog content, with a wide-ranging variety of posts raking up big traffic. Topics included media monitoring, PR crisis, earned media, engagement channels, PR career success, content creation, media databases, and how...
Brand messaging doesn’t just happen in marketing copy—a brand slogan has the power to influence purchasing decisions for nearly half of consumers, according to new research from business news and how-to website The Manifest. In fact, 47 percent of people surveyed said...
User-generated content (UGC) is quickly becoming the most popular marketing tool ahead of online influencer campaigns. The public have become accustomed to reality stars and has-been celebrities flogging whichever never-used-gadget that they’ve been paid to promote....
You’ve laid all the groundwork for a successful content marketing strategy. You’ve assessed past and present content deliverables, identified the performance gaps and started building a library of assets that map to buyer personas and each stage of the buyer’s...
Building your brand is one of your top priority tasks. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Creating the right content to support your business is a very important step to success....