You’ve laid all the groundwork for a successful content marketing strategy. You’ve assessed past and present content deliverables, identified the performance gaps and started building a library of assets that map to buyer personas and each stage of the buyer’s...
Building your brand is one of your top priority tasks. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Creating the right content to support your business is a very important step to success....
In a challenging month of economic turmoil, COVID resurgence and political divisiveness, Bulldog had one of its biggest months yet with a mixture of timely insights for both media and communicators, and more evergreen tips and tactics for PR and marketers in the...
Perhaps the most strategically valuable aspect of content marketing is context. When executed effectively, it reframes the everyday experiences, challenges and opportunities of audiences in deeply personal terms. In this way, content marketing creates a stronger and...
Do you have a well-documented and defined content marketing process that you and your team diligently follow? For most of you, the answer is probably no. You may have a loosely-defined system in place, but not a well-defined content marketing process. But, why does it...
We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts. This brand-safety issue is a result of brand ads appearing alongside extreme or dangerous content, which often gives consumers the impression...
Content has long been king, and times of crisis are when a king’s full power is put on display. Smart communicators are taking notice of the rising reliance on digital during the COVID pandemic, and are reaching their audiences by boosting their digital content output...
As the digital and traditional business landscape continues to evolve, businesses of every size are continuing to invest or turn to PR to market themselves to a new customer base or uphold relationships with existing customers. Be it earning consumers’ trust,...
For both businesses and consumers, it’s hard to avoid online trolls and troublemakers in this day and age. They used to be fairly easy to spot and ultimately ignore, but as these predators get more sophisticated—and as fake news and disinformation further permeate the...
Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” What he meant is that marketers should only create content that their audience genuinely cares about and wants to...
When you're working to create a content strategy, there are typically two priorities: creating exceptional visual content and building content that is more engaging. If you have great content, it can still appear to be boring without a touch of design. Plus, it's been...
Every business owner strives to use the most effective way to market its business. And to do so, one of the critical ways to keep your marketing strategies on the track is using content marketing. In just a few years, content marketing strategies have gained massive...