Local media has been shown to generate more trust in the current political and social landscape, but similar to global media outlets, local journalism has been significantly disrupted by the advent of new digital technologies and behaviors—and nearly 60 percent of...

Influencers have gained massive power online over the last few years and, as PR pros know, have even become a new industry standard of successful marketing—but as we know all too well, where there’s power, there can be unscrupulous exploitation. And if there’s truth...

If you’re a blogger or social influencer, chances are you’ve planned to work with brands at some point in your career—working with brands you love isn’t just a way to earn a living. It can also help you build your audience, share useful products and content with your...

A quick glance at any social feed shows influencer marketing on the rise, and eMarketer reports that 70 percent of U.S. agencies and brand marketers will likely increase influencer marketing budgets this year. But how can brands effectively implement an influencer...

Influencer marketing has become one of the most popular digital marketing methods used by marketers these days. The increase in its popularity is due to the success it has brought to the brands and businesses who have adopted this method of online marketing. According...

While celebrity endorsements, athlete sponsorships and influencer marketing have all been proven to raise awareness, a new consumer trust panel conducted by advocacy marketing company ExpertVoice found that these tactics aren't effective at driving consumers to make...

Influencer marketing is one of the most popular digital marketing strategies in the world today. As a form of "word of mouth marketing,” it uses the reputation of another professional in a specific industry or sector to drive attention towards a budding or existing...

Influencer marketing was one of the most buzzed about topics at the recent Social Media Week event in New York, with nearly 25 percent of all sessions focused on working with influencers—but one PR exec and event presenter is warning the industry that the sudden and...

There's a new buzzword in the influencer marketing space and that is Micro-Influencers. If 2017 demonstrated that marketers cannot ignore the importance of influencers, then 2018 is the year of micro-influencers, according to influencer marketing...

Influencer marketing provides brands an opportunity for hyper-connected content producers to promote their products in a meaningful way, helping the brand to stand out, build awareness and grow. Yet brands considering influencer partnerships need to be prepared, as it...

Brands spent an estimated $2 billion on influencer marketing in 2017*, but new research finds that nearly one-quarter of influencer marketing dollars are being wasted on inauthentic content that today's savvy consumers don't trust. Marketing communications firm...

Influencer marketing spend in 2017 was more than $69,000 per campaign, on average—an increase of 35.3 percent over the average in 2016, according to the newly released fifth annual Influencer Marketing Benchmarks Report from ad-engagement firm RhythmOne. As for...