Helping your business thrive in today’s constantly evolving digital PR landscape means accessing its most effective tools. This means that if you’re not already thinking about how to develop influencer partnerships, you should be. According to Statista, the global...
4 influencer marketing trends to expect in 2023
To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed...
Influencer inhibitors: 4 out of 5 of content creators are burnt out, struggle with mental health
A new survey of influencers from affiliate marketing platforms Awin and ShareASale focuses on the level of burnout content creators and online influencers are experiencing, and what is driving it. According to the research, nearly 80 percent of respondents suffer from...
Two-thirds of Latina influencers feel underrepresented in marketing campaigns
Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. However, despite their increasing influence and significant online engagement, Hispanic representation lags behind in the influencer...
Top influencer marketing challenges: Negotiating, relevancy, agreeing on content top list
As the influencer marketing landscape evolves, what do marketers say are their biggest challenges when it comes to working with influencers? New research from AI social media analytics platform and influencer marketing transparency firm HypeAuditor uncovers the most...
11 steps to launching influencer giveaways on Twitch
Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time. But it's a never-ending game, and you should always strive to reach...
Influencer trends to watch as the industry continues to evolve
Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing...
Are influencers losing power? Most consumers doubt they use the products they promote
Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. And social media has given influencers the clout and the platform to promote products. But new research from product trust...
Social commerce poised to be the top objective for influencer marketing campaigns
Social commerce will be the most popular influencer marketing campaign objective within the next year, demonstrating the growth of social commerce in influencer marketing, according to new survey research from industry service provider Influencer Intelligence. The...
A shifting power dynamic puts influencers at the center of brand-consumer relationships
Newly released research on the rapidly evolving brand-influencer dynamic from partnership management platform impact.com, in partnership with marketing intelligence company WARC, shows the disparity and alignment of perceptions of marketers and influencers, and offers...
4 new influencer marketing trends to watch in a changing Web world
Digital advertising has been flipped on its head. Apple’s changes to iOS14 have caused digital advertising prices to skyrocket across all major advertising platforms. CPM prices on Meta have jumped 61 percent YoY, causing performance marketing teams and agencies to...
Majority of influencers/creators say they’re driven by desire to build community, not money
Prevailing opinion in the comms industry seems to be that most influencers/creators are in the marketing game for fame and fortune, but new research from MMI Agency finds that 77 percent of influencers in its new survey say they do so because they have a passion for...