We’re all familiar with influencer marketing. Thanks to social media, we’re often being advertised to without even knowing it. Influencers are just about everywhere, and they always have a new product for us to check out or a new service we must experience. But it’s...
How to measure influencer marketing’s value—and 6 tips for getting your money’s worth
More and more brands are using influencers and digital content creators as a form of marketing. Is influencer marketing worth your time and money? PR managers can leverage influencer marketing when helping clients build their brand awareness. Influencers can even play...
How to effectively track sales from your influencer marketing efforts
As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools. ...
5 tips for managing your brand influencer strategy
In 2009 I was planning a tourism trip for a client. We wanted to identify a group of travel bloggers who were interested in learning more about Rwanda and turned to Twitter to find them. I distinctly remember receiving a message from one blogger who touted her one...
6 types of brand ambassadors for your business
When marketing a product or service, the good word of an influential person can make all the difference. That’s why every business can benefit from brand ambassadors—third-party individuals who represent and promote your company or your products or services. When it...
Why influencer marketing is your best option for marketing your mobile app
So, you’ve finished development on your new mobile app. Congratulations! Now you need to find a way to market it. You have lots of options. You could set up billboards, post on social media, or use a hosted VoIP to contact customers. Yet with 3.4 million apps on the...
6 ways using generative AI in influencer marketing shapes authentic audience engagement
Influencer marketing is integral to any brand’s PR strategy as it allows you to reach a vast audience through trusted social media personalities. Influencers have the power to direct consumer behavior, enhance brand visibility, and create authentic connections with...
A guide to automating influencer marketing campaigns for PR
Influencer marketing has emerged as a viable means of getting your business in front of potential customers. In fact, as of 2023, the worldwide market is estimated to be worth $21.1 billion. Because of influencers’ potential to reach millions, you should also leverage...
Gen Z women rank creators as most trusted source for beauty recommendations
Like fashion, travel and other highly visual marketing sectors, the beauty industry relies on imagery to compel purchases, and the power of influencer marketing fits right into that pocket. In fact, new research from creator-guided shopping platform LTK affirms that...
Influencer marketing’s DEI disconnect: New research highlights the gap and identifies specific barriers to entry and success for diverse creators
Despite the importance, attention and commitments of businesses, DEI remains a visible problem in virtually every industry, and influencer marketing is no exception. New research from MSL U.S. puts a spotlight on the problem by identifying critical moments, milestones...
8 tips to guarantee a watertight influencer agreement for your brand
In recent years, marketing has shifted dramatically. Who would have thought ten years ago, for example, that to buy .io domain would be classed as marketing? Today it’s a solution that more and more tech companies are investing in. But one of the biggest changes in...
New influencer-industry research shows a direct correlation between creator investment and increased brand ROI
Influencer marketing has been shown to deliver strong results for brands and businesses in industries where influencers have the most direct-to-consumer power, but many of these campaigns still often fail to move the needle. New research from end-to-end creator...