Many businesses wish they could master the art of social media marketing. Unfortunately, using a social network like Instagram or Facebook to grow a customer base effectively is not easy. For an increasing number of businesses, the solution here means leaving their...
The explosive growth of the Creator Economy, particularly over the last couple of years, is a clear signal that consumers want more avenues of professional content than just media and marketing—and with leading creators having a big influence on consumer behavior,...
In an age where consumers are craving authenticity from brands and businesses, it shouldn’t seem surprising that brands enlisting influencers and other content creators for their campaigns are driving more interest and consumer engagement. But new survey research from...
In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...
Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...
Has influencer marketing met its match in an age of increasingly skeptical younger consumers? What was once considered the most authentic marketing approach may be collapsing under the massive weight of greed, as influencers are devolving into glorified brand shills...
Virtual influencers are an interesting emerging trend that isn’t just about entertaining people, it’s changing how marketing works. According to a survey conducted by The Influencer Marketing Factory, 58 percent of users follow at least one virtual influencer on...
Are you looking for an innovative way to get repurposed branded content? Sending PR packages to influencers could be the best way. Done right, PR boxes generate valuable insights and real content your brand can market. And the more effort placed into your work, the...
The Creator Economy has exploded over the last couple of years into a self-sustaining revenue model, and the growth shows no signs of slowing. But with growth comes complexity, and the most innovative influencers and other content creators find ways to rise above this...
The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into...
At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers...
In the ever-expanding world of CBD (cannabidiol) products, getting noticed can be tough. That's where influencer marketing and public relations come in. These two strategies offer CBD brands unique opportunities to connect with consumers, build trust, and stand out in...