The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into...
Shopping under the influence: The fundamental role that influencers and creators now play in the modern consumer’s buyer journey
At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers...
Tapping the advantages of influencer marketing and PR for CBD brands
In the ever-expanding world of CBD (cannabidiol) products, getting noticed can be tough. That's where influencer marketing and public relations come in. These two strategies offer CBD brands unique opportunities to connect with consumers, build trust, and stand out in...
Influencer marketing in social media: Benefits, opportunities, challenges and risks
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms. It...
Do consumers trust celebrity endorsements anymore? New research takes a look
Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer...
2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more
As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability...
9 in 10 creators expect their collaboration with brands to increase in 2024: New research guides brands on working with influencers
The field of influencer marketing is starting off 2024 as a $16.4 billion industry, with more and more brands allocating a significant portion of their marketing and advertising budget to creator brand deals—speaking to its increasing effectiveness as a comms...
Connecting with nano-influencers: The PR goldmine of 2024
There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the...
7 steps for creating successful influencer marketing campaigns for B2B brands
As said by Ted Coine: 'Influence will lead marketing efforts by 2020. It's the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.' Influence is surely taking the lead today in the B2B space through...
Influencers have not been as quick to jump on the AI wagon: They are optimistic but cautious, and only about half have embraced it
While virtually every field of business is chasing the AI promise of streamlined uber-productivity, which certainly includes marketing and communications, influencers are among the scant relative holdouts. Although the tech has already impacted essential aspects of...
6 tips for choosing the right influencer—and how to get the most out of the relationship
These days, influencers seem to be everywhere. From online viral videos to national news, there’s no escaping these internet celebrities. Still, where some people may see fads, businessmen see opportunity. Brands often turn to influencers to expand their reach and...
New guidelines issued for equitable pay and transparency in the influencer marketing industry
Consumer demands for more authenticity and transparency in brand marketing and messaging catapulted the influencer marketing industry into a top-tier comms strategy, which has grown exponentially over the years, and in fact has spurred its own content-creating...