Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes...
Influencers are the new brand mascots—are yours trustworthy?
One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk...
Most social media users don’t buy influencer-promoted products—what can PR do better?
Rather than product placements and advertisements, social media users are typically drawn to informative content that provides insight into a subject of interest. In fact, most social media users (58 percent) in the U.S. have not and never intend to buy products...
Influencer PR: 3 tips to ensure success in social engagement & brand sentiment
Could Influencer PR be the key to your brand’s success? In the digital age, social media and PR mesh together perfectly. Both solutions help to spread the word about your brand and develop a positive reputation. The connection is so close that many people count social...
Breaking the language barrier in today’s international influencer marketing industry
Is influencer marketing just hype or is it here to stay? Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers. Influencer marketing is fast replacing traditional marketing with 61 percent of marketers working with...
Empathy in influencer marketing—the metrics that matter most
One of the key metrics when it comes to the influencer marketing industry is the size of the audience. At the same time, the fight for followers has driven the influencer marketing industry into a position where that is the only thing that matters to both brands and...
The state of influencer marketing—and the year’s biggest brand leaders
New research from AI analytics platform HypeAuditor offers key learnings from brand experiences with influencer marketing and where we are now, as well as industry-pioneering best practices. The firm’s second annual State of Influencer Marketing 2021 report also...
Influencer marketing in a post-COVID world—key trends to watch
In just a few years, the influencer marketing industry has risen to top-tier status among communications tools and strategies, and brands are now spending more on influencers to generate solid leads and more sales for their business. During the COVID-19 pandemic,...
6 ways consumer food brands can collaborate with Clubhouse influencers
Clubhouse is quickly rising in popularity to the likes of Facebook, Twitter and Instagram. Influencers on this platform are known as speakers. On this platform, you can find lifestyle influencers hosting weekly or monthly rooms and speaking on topics ranging from...
5 essential sections to include in your influencer media kit
The digital marketing space has a lot of scope for social media influencers. In fact, some of the top trends in digital marketing revolve around social media networks like Instagram and Facebook. To have a great career as an influencer, you need to have a media kit....
Influencer marketing statistics you should know in 2021
During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce. Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves...
Why you should tread lightly when adding influencer marketing to your PR strategy
Do you want to use influencer marketing? It can be a great option for some businesses. But consider a few things before you start working with influencers: Your goals Before you use influencer marketing, you should consider your goals from it. Perhaps you want to grow...