Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It's used for marketing, branding, PR, and even customer service. And one of...
Looking for real influence? Forget celebrity influencers, focus on real people
New social network science research says it time to shift our thinking about influence At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our...
Engaging esports audiences with influencer marketing campaigns
In recent years, the esports industry has seen exponential growth both in terms of popularity, as well as profits with different brands finding plenty of opportunities to reach a wide target audience. Just last year, the esports industry audience reached nearly...
With mega-influencers not yielding results, the ‘everyday influencer’ now reigns supreme
When making campaign decisions that include influencer marketing, it often boils down to a matter of scale—would your campaign benefit more from the larger overall visibility that a high-priced super-influencer can bring, or would you fare better with a smaller yet...
2021 influencer compensation: New research reveals emergence of a new pricing paradigm
How can you be sure to get the most out of your influencer investment? It starts with understanding the current compensation rates and what they are based on—and according to new research from warm contact influencer network Intellifluence, a new pricing paradigm...
Social media’s ‘influential’ role during the 2020 Olympics
Due to the global pandemic, the latest edition of the Olympic Games was largely virtual, which gave social media channels and digital formats a crucial role in helping people tune in to the games and following the event. This will also make the 2020 Tokyo Olympic...
Influencer marketing commandeers budget, but ROI tracking and measurement is way behind
Buoyed by accounts of trustworthy follower relationships and high return on investment, PR and marketing pros are increasingly turning to influencer marketing for their brands and clients, but many are operating purely on trust in the industry’s reliability without...
Influencers flock to TikTok during the pandemic—marketers are seeking ways to cash in on trend
Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered. New research from micro-influencer marketing platform SocialPubli...
Influencer income: New research explores range of industry earning rates, impact of fraud
With the industry of influencer marketing at the same time booming incessantly and facing new challenges of overhype and fraud, it’s no wonder that PR and marketers are scratching their heads about how much they should be paying, under what circumstances, the return...
4 crucial elements that can improve your influencer marketing success
The majority of small and startup businesses do not have sufficient budgets allocated for above-the-line advertising, such as using TV, obtaining celebrity endorsements or using print media. Using influencer marketing as an alternative to social media advertising is...
Do consumers trust social media influencers? Overcoming barriers to IM success
Even though there are plenty of communicators who will tell you influencer marketing is overhyped (and we’re not saying it isn’t), the fact is influencers have been proven to boost campaign efforts when used effectively. As businesses adopt digital marketing...
Influencer fraud in focus: The impact on the U.S. influencer market
Your influencers are racking up the follows, but is your brand really benefitting? There’s a good chance the results of your campaign may not pan out as planned, as new research from AI analytics platform HypeAuditor reveals only 59 percent of Instagram followers in...