Cast your mind back to the early 2000s. It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed,...
A PR insiders’ guide to navigating influencer marketing during a pandemic
To no one's surprise, social media use has reached an all-time high since the pandemic’s onset. While the world faced unprecedented changes, engagement increased by 61 percent, according to Kantar. As people spend more time at home, social media is the predominant...
6 ways to craft powerful email campaigns to attract influencers
Influencer marketing has quickly become one of the most sought after modes of marketing and this has skyrocketed the demand for influencers, too. One of the major reasons for this is that consumers engage with them regularly. In fact, 61 percent of consumers said that...
4 ways influencer marketing evolved in 2020
The widespread halt of travel and decrease of in-person activities after the initial outbreak of COVID-19 has radically changed the way we work and live, causing PR and social media pros to reexamine their plans—and, in many cases, shift course. The impact of these...
4 ways to amplify your PR campaign with influencer marketing
Traditionally, the differences between PR and marketing were always clear. While PR leaned more towards brand-building and driving awareness, the latter was more focused on advertising and generating revenue. But since the rise of social media, the lines between them...
Influencer marketing remains a go-to COVID strategy—9 in 10 marketers seeing big results
We’ve seen that influencers have been able to make authentic connections with consumers during the COVID crisis, and new research from micro-influencer marketing platform SocialPubli reveals that a whopping 90 percent of marketers say influencer marketing results are...
A visual guide to creating effective influencer marketing campaigns
For many brands, influencer marketing has become an important part of their overall social media marketing strategy, and with good reason. The average influencer campaign returns more than five times the investment for every $1 spent. But that average is hard-won. One...
Influencer marketing goes mainstream: 3/4s of comms pros increased spend in past year
As trust issues rose to the forefront for brands and businesses during the ongoing COVID crisis, influencers were found to be among the most authentic sources for brand marketing and promotion—and as a result, influencer marketing became a critical comms strategy in...
How influencer marketing can create brand connections in unstable, crisis-ridden 2020
With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. But smart brands are realizing that changing consumer patterns due to the pandemic and...
How one PR firm is committing to equality in influencer marketing
Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands. Like all other industries, influencer marketing needs to implement...
The benefits of long-term relationships in influencer marketing
Influencer marketing has been an important part of most brands’ advertising efforts for some time now, from small niche brands to well-known, long-standing ones. While marketing with influencers can take many different forms, such efforts fall into two general...
Post-COVID: Influencers will get paid by audiences, not necessarily brands
Just over a year ago, influencer campaigns were soaring; but since January, brands have all but stopped influencer spending. Among the many economic casualties of COVID-19, influencer marketing has fallen victim to a global hesitation of whether or not to fund...