The pandemic prevented consumers from participating in traditional Black Friday shopping the last few years, and retailers relied on omnichannel shopping experiences like curbside pickup and same-day delivery that consumers are now accustomed to. But this year, brands...
Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the...
The time has come again, and Christmas is just around the corner. As the biggest holiday of the year for modern marketers, it won’t be long until our screens are flooded with festive adverts and topical popups. Christmas is the most important time of the year for any...
New research from the CMO Council finds that as retailers and consumer products companies scramble to meet customer demand for fast home delivery of products—citing outdated supply and delivery chains, a lack of order fulfillment centers near customers, and the high...
It’s no surprise marketers and brand managers are losing sleep—they certainly have more than their fair share of demons. And that’s particularly true these days, with a new-normal, not-quite post-COVID, inflation-induced marketplace infused with social activism and...
While nearly six in 10 (58 percent) of organizations have a sales enablement presence, only 21 percent include customer success in their strategy—and just 10 percent extend support to marketing teams, reveals new research from revenue enablement platform Mediafly and...
Brand website visitors form their first impressions of a site within milliseconds, usually based on layout, colors, ease of navigation, and font size—and since a company's website is often the first point of contact between them and their customers, having a credible...
New research from customer relationships communication hub Front suggests that conventional wisdom is outdated: the most important thing in business isn’t time or money, it’s human connections. The firm’s new report, The Science Behind Strong Customer Relationships,...
The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even...
As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into...
New research from B2B precision demand marketing firm Integrate reveals insights on how marketers are responding to economic headwinds, revealing that that nearly 60 percent of B2B marketers report current budgets being cut or staying flat—and two-thirds of marketers...
With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. New research from food innovation...