Building a rapport with your customers is essential to promoting customer retention and loyalty. Customers in the marketplace today have more choice than ever, and may be understandably reluctant to commit money and long-term loyalty to a brand. Therefore, it’s vital...
People can't seem to get enough of fashion. This industry has grown immensely in the last few years, and it doesn't show signs of stopping. One of the contributing factors is the rise of digitization, which was brought on by the Covid-19 pandemic. People could no...
Did you know proactive marketing planners are three times more likely to report success than other marketers? That’s according to a report by CoSchedule. But what exactly does a proactive planner do? Proactive marketing planners create their marketing plan in advance...
The pandemic prevented consumers from participating in traditional Black Friday shopping the last few years, and retailers relied on omnichannel shopping experiences like curbside pickup and same-day delivery that consumers are now accustomed to. But this year, brands...
Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the...
The time has come again, and Christmas is just around the corner. As the biggest holiday of the year for modern marketers, it won’t be long until our screens are flooded with festive adverts and topical popups. Christmas is the most important time of the year for any...
New research from the CMO Council finds that as retailers and consumer products companies scramble to meet customer demand for fast home delivery of products—citing outdated supply and delivery chains, a lack of order fulfillment centers near customers, and the high...
It’s no surprise marketers and brand managers are losing sleep—they certainly have more than their fair share of demons. And that’s particularly true these days, with a new-normal, not-quite post-COVID, inflation-induced marketplace infused with social activism and...
While nearly six in 10 (58 percent) of organizations have a sales enablement presence, only 21 percent include customer success in their strategy—and just 10 percent extend support to marketing teams, reveals new research from revenue enablement platform Mediafly and...
Brand website visitors form their first impressions of a site within milliseconds, usually based on layout, colors, ease of navigation, and font size—and since a company's website is often the first point of contact between them and their customers, having a credible...
New research from customer relationships communication hub Front suggests that conventional wisdom is outdated: the most important thing in business isn’t time or money, it’s human connections. The firm’s new report, The Science Behind Strong Customer Relationships,...
The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even...