No matter what products or services your company provides, it is important to give every customer a quality experience. While in some cases this is impossible, with a few proven practices your staff can please most customers most of the time. Friendly greetings,...
New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets. The firm’s...
Data-quality open-source platform Great Expectations recently announced the results of a survey highlighting top pain points and consequences of poor data quality within organizations. Insights from 500 data practitioners (engineers, analysts, and scientists) reveal...
New research from personalized CX software firm Redpoint Global reveals growing customer frustrations with receiving mistargeted information from brands. Unmet expectations include, among others, receiving inaccurate promotional emails or recommendations unrelated to...
New research from insights-led customer engagement platform MoEngage highlights marketers' inability to access real-time analytics despite using Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems, as 34 percent still struggle with...
Three in four (75 percent) US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics, according to new research from publishing audience platform Permutive, which affirms that consumers are concerned about their data privacy, being...
Today, technology buzzwords seem to get thrown around in team chats, emails, and even at the water cooler. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis. There’s a...
New research from next-generation video platform Idomoo examines how consumers prefer to receive communications from brands. Among the top takeaways was the desire for video, with 62 percent of respondents saying they want more video from brands. Gen Z and high...
Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That's not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right...
The benefits of public relations go beyond building brand awareness or reputation management. Today, marketers invest in PR for lead generation and conversions, not just to spread brand awareness. HubSpot reports that lead generation is the top marketing priority for...
Public relations focuses on getting a brand’s name out there and in the mind of the target audience, without necessarily trying to push or sell any product in particular. Digital marketing is much more focused on connecting with potential and existing customers on...
Marketing is a vast and ever-evolving field. As such, companies can use many different PR strategies to get ahead. However, not all marketing businesses are created equal. Some companies are better at using specific PR strategies than others. Here are some of the best...