The NFT marketplace has consistently attracted a number of players in the last couple of years, which means anyone entering it now might have a difficult time grabbing the attention of potential investors. Without an NFT marketing plan, the digital collectibles won't...
Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer buying process is clear. People measure the products they buy against competing products. It’s universal. Consumers do that whether they are buying toothpaste, a...
Companies offering data and analytics to their customers have a competitive advantage and reap the benefits of increased revenue and loyalty. However, there are some challenges to overcome, reveals new research from AI-driven analytics platform Sisense. For example,...
According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. Of the almost two-thirds of marketers who believe their company is...
One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends...
Sales and marketing are key elements to the success of any company, including the tech industry. However, not every company has the budget to execute the same sales and marketing strategies that the big brands and corporations do. Fortunately, there are certain...
How are small businesses prioritizing their digital marketing? New research from design, marketing, and development firm directory Top Design Firms reveals that the main digital marketing goal of small businesses is expanding their brand awareness (19 percent) or...
Some government marketers assume that the procurement process is what makes breaking into the public sector market so hard. The truth is, local government decision makers are process ninjas—if they want to buy something, they can figure out a way to buy it. In...
Email has long been a vital tool for corporate communications. Whether it’s promoting a new product to clients, trying to negotiate a more favorable contract with a supplier, or launching a PR campaign, you always want your emails to be read. However, people get busy...
New research from experiential e-commerce platform Obsess reveals that 70 percent of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shopping Insights. The study was designed to gauge...
A new report from Bannerflow, one of Europe's fastest growing tech companies, and Digiday shows how the past 12 months have completely altered the way brands approach their digital initiatives, and due to this, in-house marketing continues to evolve. The report...
Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst. More than half (55...