So, you have built your app and it's ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced...
A big part of promoting a business is about marketing to the right people. So when you're deciding on a strategy, it's crucial that you define your target audience well and find ways to target them specifically. This is especially important if you're working with a...
Newly released research from the CMO Council details how collaborative marketing can bring companies such as CPG suppliers, financial services firms, local businesses, and partner networks into the data-driven digital marketing revolution. According to the Council’s...
It's clear that the customer-first, digital transformation fueled by the pandemic continues into the new normal, as digital budgets continue to go up and marketers look to build better customer experiences and opportunities to engage on digital channels. The newly...
As the COVID cloud begins to clear, retail stores are poised for a quick return of foot traffic. New research from CX solutions company Mood Media, shoppers are beginning to return to physical stores in significant numbers as pandemic measures lift around the world....
Do you have gaming clients looking to make money from developing a new game? If you have a fantastic game idea that you think the gaming population is going to enjoy, there are plenty of great reasons to take the plunge. Video gaming is becoming more and more popular...
Every business should think about what it is they want to accomplish year on year. To achieve this, you need to optimise your SEO strategy and have a clear framework which allows your team to achieve its goals and hit their targets. There are several steps you can...
Financial services organizations are reconfiguring their digital transformation strategies, which had become somewhat unfocused and ineffective, as they strive to innovate to stay ahead of their competition, reveals new research from business information publisher...
You don’t have to speak to many people to hear someone mention the Summer of sport we have just entered. Whatever sport you like, your needs will be catered for over the next few months. The Euros, Wimbledon and The Olympics are all taking place within months of each...
Although many small businesses tend to have smaller budgets in general, which means smaller marketing and PR budgets, implementing a campaign doesn’t have to be a challenge. There are many ways that smaller businesses can market themselves to their consumers without...
How effective were chief marketers and their teams’ efforts during a rocky 2020? While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and...
It's a horrible feeling when after working on a prospect for some time and following up, they drop off the deal without conversion. It happens. But it would happen less if you leveraged an email marketing funnel. Such a funnel helps you visualize your prospect's...