New research from the CMO Council explores how the self-reliant buyer and a chaotic, digital-first customer journey have flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue—yet scarce...
Recognizing that most organizations face strategic hurdles as a result of ineffective data application, new research from CX platform provider Simon Data examines how marketers can optimize data to better meet their customers' needs. To better understand the divide...
New research evaluating marketers’ creative performance from social competitive intelligence and brand analytics platform BrandTotal reveals that that creative has a lasting impact on social advertising campaign performance—especially when you are tracking competitive...
Even though 91 percent of consumers are loyal to brands that provide personalized experiences across the customer journey, nearly half (48 percent) of brands in a new survey say keeping experiences consistent and personalized across platforms, channels and devices is...
Today’s brand and business marketers need to take advantage of every opportunity they can find to differentiate their shops and engage their target customers from every reputational angle, and new research from digital and creative agencies directory Top Design Firms...
As consumers get vaccinated and begin to feel more relaxed about getting out to stores, coupled with more businesses reopening and bringing employees back to work, the U.S. economy is on firm footing and could see its fastest growth in more than three decades,...
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay...
COVID-19 had a major impact on the global business landscape. Almost overnight, thousands of businesses had to adapt and adjust the way that they operate. This article will explore four ways that COVID-19 has changed B2B marketing. I’ll discuss some of the short-term...
New research from AI content generation and decisioning platform Persado, which aims to unlock the value of the right words at every customer interaction, provides insights on CMOs’ perceptions of their company’s readiness, and best practices for applying AI to an...
Much changed in 2020 about the way marketers worked, from the technology they used to the frequency with which they visited company offices. But many things did not change, including the extent to which B2C marketers relied on digital messaging to engage customers and...
Today, the market is oversaturated and highly competitive, so marketers now have to be more innovative than ever, possess all the know-how about what customers want and need, and be there to satisfy their desires. Bottom line, due to the overcrowded market, brands and...
If you want to increase brand awareness and achieve higher SEO rankings, link-building should be an essential element of your digital marketing strategy. Using the right strategy can help you to maximize your success and avoid some common pitfalls. As the world begins...