Attracting the right leads to your business is an art in and of itself. You need the right messaging, the right marketing channels, and the right data to generate the right leads. The last factor‌—data‌—is probably the most important to hyper-personalized lead...

In 2023, whether you run a hair salon or an online shop, you are going to need to get your website to the top of search engine results. Research has found that when a person is looking for a service online, 99 percent of them will choose a website that appears on the...

When we talk about financial risk management, the mind wanders to bookkeeping, accountants, and analysts…right?   However, in today’s ever-evolving business landscape, financial risk management has emerged as an important foundation for crafting effective and...

In an age of multiple ways to engage and connect with consumers, advertising seems to have the biggest challenge, especially with younger consumers who prefer to learn about brands and products from what they consider more authentic sources like influencers and peers...

If you’ve been spending time and effort on content marketing activities (e.g., email marketing, paid ads, blogs, etc.), and are now looking to make these activities more targeted, the next logical step for your marketing team is to invest in customer segmentation.  ...

There’s no shortage of different ways to shop online these days—you can go to Amazon or other e-tailers and search for products, or go to your favorite brand’s website directly to browse or buy, you can follow influencers on social media, or combine some of these...

As much as multicultural marketing seems like a no-brainer in 2023, many brands and businesses are either doing it wrong or aren’t incorporating it into their strategy at all—and the number of opportunities they are missing is incalculable. This mis-perspective is...

In today's digitally-transformed environment, business ecosystems have seen profound evolution. Supply chains, once viewed as mere logistical pathways, have transformed into complex digital highways, teeming with data at every juncture. These pathways that foster...

Search engine optimization plays an essential role in helping businesses grow their online presence. It allows business owners to attract relevant traffic without having to invest excessively in paid promotions. There’s a vast majority of people that leverage search...

Navigating the fast-paced realm of modern business feels akin to mastering a new language overnight. Today's business landscape is bursting with technological advancements that demand our attention and adaptation. Automation in sales stands tall among these...

The business world has a big problem—bad data is wreaking havoc on operations, and as AI gets more deeply ingrained, the risks are mounting exponentially. Problems with bad data are already taking their toll on the bottom line, and in more ways than one, reveals new...