In 2011-2012, The Public Relations Society of America (PRSA) conducted a crowdsourcing campaign to effectively boil down the definition of public relations into a clear, modern message: “Public relations is a strategic communication process that builds mutually...
Why will automated analysis never trump that of humans? Because, in just five words: Machines. Can't. Tell. Compelling. Stories. That's the core of it. Because what is an analyst, if not a good storyteller? When we're talking about analytics, monitoring, and sheer...
Over the last few months, Google AdWords has announced a series of platform updates aimed at helping marketers successfully traverse an ever-more-complex digital marketing landscape. The updates give advertisers more control by allowing them to better track, analyze...
There was always a portion of agency work that came down to the gut. Marketers, public relations teams and advertisers just knew sometimes, or at least they thought they did. They developed pitches and eventual campaigns using a combination of their intuition and data...
It’s no secret that social media is a necessary part of any brand’s marketing strategy today. Given the explosion of social media in recent years, brands that treat social as an afterthought are missing out on an opportunity to engage with the right audience...
As the digital world has exploded, there has always been a slightly enviable view that PR professionals bestow upon their ad industry brethren. There is lowered client pressure to make placements, as ad spots tend to be guaranteed by their nature (although I’ll remain...
Whether they work in advertising, journalism or PR, everyone tasked with creating content dreams of tapping into the perfect topic and having a piece that goes viral outside of their usual audience. But what is it that makes up that elusive viral element? To get to...
Even as marketing disciplines such as content marketing, employee advocacy and social selling are embraced by businesses of all types, there has been little revealed about employee perspectives on these initiatives. But according to new research from employee advocacy...
***Spoiler Alert*** The third season of Amazing Race Canada finally has a winner--and the final episode didn’t disappoint, featuring a dramatic two-way race to the end that saw brothers Jesse & Gino Montani beat out pro wrestling partners Nick Foti & Matt...
Unlike 2014, this year’s Apple press event on September 9, 2015 came with far less fanfare. Investors bid down the company’s stock that day, pundits ripped into the company as though its innovation team was on sabbatical and the Twittersphere was buzzing with...
A new primary research study, conducted by marketing strategy consultancy FrogDog, found that the majority of C-level executives across companies of all sizes do find time to be active users of LinkedIn, primarily to take advantage of the business-oriented social...
Revitalize, revamp, rebrand…whatever you call it, at some point your company’s public face may need an update. If your organization is undergoing or about to undergo change—perhaps a merger, repositioning in the market or just suffering from an outdated image—a few...