Traffic more than doubles since Q4 2014 The platform that describes itself as “easy to use and hard to explain” is no longer just the domain of angsty teenagers and fandom, according to a recent report from a leading web company. The sometimes-dismissed Tumblr — which...
Walt Disney may have had Mouseketeers, but the PR team from Fiskars have the Fiskateers. And they’ve helped to propel Fiskars’ online conversations and consumer sales to new heights. Fiskars, a 366-year-old global supplier of consumer products for the home, garden and...
They’re everywhere. In your inbox, on your newsfeed. Clickbait headlines have consumed digital publications and social channels, but where did the concept come from? Why are media outlets using them? And what impact do they have on media relations? Back in the 1890s,...
You’ve just completed your latest book and laid it to rest on the nightstand, and now you need to take a trip to the bookshop (or visit their online store) to pick up something new. Without anything specific in mind, you walk through the front doors of a behemoth...
There’s no question that both marketing and PR want more C-suite influence, but according to a study by a Baylor University researcher, corporate communicators and marketing teams are often in direct competition to be in those coveted boardroom seats. “So few seats...
I've met so many small business folk lately who profess a desire to wage content PR campaigns, then continue to invoke a long list of lame excuses not to, even though in their heart of hearts they know they need to work to build their businesses. Anyway, here's a list...
According to the Pew Research Center, 74% of all internet users use social media. Though this percentage is taken from a study performed in January 2014, it’s safe to assume that the number has only increased. It’s undeniable that social media has become an important...
Recently I was asked through a journalist query about the new trend of brands understanding the great value of associating their products or ideas with positive emotions in order to persuade audiences, customers, voters, etc. You might think this concept is intuitive...
Customer loyalty is extremely important to any brand. But when it comes to soft drinks, beer, wine, and spirits, people want consistency. These types of consumer products evoke emotions and even help define the person consuming them. So when companies change...
Having celebrated its 29th year this past week, South by Southwest proved again why it’s perhaps the world’s foremost multi-disciplinary festival, where the 2,200 musical acts accounted for only part of the action over the 10 days of its frantic annual existence. And,...
It’s a good time to be a local TV producer or reporter, according to a recent report on the state of local news in various cities across the United States. Interest in local-level and neighbourhood-level news trumped that of national and international fare in all...
By Matt Baron, Founder, Inside Edge: Public Relations & Media Services "Coming soon!" Of all the utterances in the online marketing world, few breed more false hope or ring more hollow than that all-too-common sight on websites. The "coming soon" claim—yes,...