New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams. The firm’s study, 2019 Technology Marketing Report: The Role of Media...
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A...
The goal of any effective marketing campaign is first and foremost to generate buzz and get people talking. There are several ways you can craft creative campaigns that drive home brand messaging and reach new audiences. However, it’s incredibly easy to miss the mark...
More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. Cut. The national desk at BuzzFeed. Cut. Dozens of local journalists at Gannett newspapers across the...
Fake news isn't a new problem, but it's becoming a greater concern because of social media, where it is easily created and rapidly distributed. A new academic study reveals a possible solution: crowdsourcing. The research from Prof. David Rand of the MIT Sloan School...
Press release addiction is a serious epidemic. PR pros recommend them because they’re a staple of our industry, marketing departments long for them and executives demand them. However, with upwards of 30 million companies in the US alone, there’s a staggering number...
Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top...
Thousands of job applicants will begin angling for their first position in media relations. University taught them all of the textbook basics, but that only offers a very limited experience in a vacuum unaffected by daily changes in our world. The critical factor to...
While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have...
It’s that time of year—Christmas is at the forefront of everyone’s mind. Amidst the Brexit saga and Donald Trump, everyone is in desperate need of some light-hearted stories. Fun research is a great way to bring a story to life—not only does it create relevant content...
Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has...
Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for...