Part of ensuring good public relations is for meetings to go well. When you have a meeting—whether internal or external—it is often how you open it that can set the tone for the remainder. So, if this goes wrong, you can easily find that you do not get the outcomes...
Client acquisition is the lifeblood of any business, but this applies in particular to the PR industry, where building and maintaining solid client-facing relationships is vital. For this reason, it’s important to understand how we can keep reaching out to more...
In this article, we explore the significance of public relations in driving growth for ecommerce and service-based businesses. As online presence continues to play a crucial role in brand awareness, credibility, and customer retention, having an effective PR strategy...
Public relations is, essentially, the umbrella term for effective and mutually beneficial working relationships between a company, its customers and media, as well as the company and other businesses. This is why PR is not only an excellent investment for the short...
When you are running a PR firm, one of the most vital aspects you need to consider is your workforce. Without a great team of people working for you, your business will quickly wither and die. After all, if there is no one providing quality services, marketing and...
This is Part 1; Part 2 to come at year’s end The first half of 2023 has just concluded, and already a long-time belief of mine—which I have written about and told many times to people who reported to me—has once again been proven true: that a tuition-free Master Class...
Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR...
It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments. In a timely webinar, Lucie Szalma, Senior Account Director, and...
Navigating the world of financial PR can be challenging, but fear not—we've got you covered! In this article, we'll explore an array of tips, tricks, and best practices that will help you expertly manage your organization's public relations and effectively engage with...
Promoting diversity, equity, and inclusion (DEI, or DE&I) has become a key goal for global and national organizations that are committed to fair representation and equality for all. But having a goal and taking action toward it are two very different things. ...
Bulldog Reporter is thrilled to announce the winners of the 2023 Bulldog PR Awards, which recognize remarkable PR and communications campaigns and impressive individual and agency contributions to the PR industry from the previous year. The Bulldog Awards are the only...
As a public relations professional, you likely have a solid set of skills, tools, and resources that help you thrive no matter what campaign you’re running. However, even these well-honed tools can be challenged when you’re running campaigns in specific niches....