Working in public relations is all about understanding the value of reputation. It's an industry that requires you to be constantly switched on to shifting perceptions while maintaining a firm understanding of your client's intentions and their audience's potential...
Amidst the New York Times' positive quarterly earnings call in early February was the sustained success of one of the best news media acquisitions ever. Wirecutter, the product recommendation brand it acquired in 2016, showed 20 percent growth in the quarter, its...
So, your marketing and PR teams are planning and designing a new campaign strategy. It may be for a new product or service or one that is already available. They are going to consider a lot of important factors, from demographic targets to the best channels and...
With the effects of societal and corporate shifts continuing to ripple across the country, employee retention has become a rising issue for businesses. Re-hiring and re-training cost millions of dollars, but fostering an engaging workplace can help slow this churn and...
It is well known that public relations is a critical component of your brand as it can build trust with your target audience. PR is said to be 90 percent more effective than direct advertising, and can ultimately bolster your marketing efforts. For small businesses, a...
Public relation is an essential component of business management, but most often, it’s used as a way to improve the brand’s reputation and overall perception. Very rarely do business owners consider how PR can also be used to help guide their business’s direction....
As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence. Second,...
It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client...
The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...
Brands know that creating trust and authenticity drives a loyal following. In an era of information overload, customers are more cautious of marketing campaigns. They rely on trusted consumer reviews to form their opinion. Companies must focus on building trust and...
In today's digital age, the public relations industry faces increasing pressure to adopt data-driven decision-making. The traditional approach of relying on intuition and anecdotal evidence is no longer sufficient. PR professionals need to incorporate data and...
Sports fanatics in our business often are so excited when they are assigned to or suggest a sports marketing mega-project to a client that they often fail to consider the downsides that might occur, which are many. The downsides have always been there, punctuated by...