New research from food, health, and wellness PR firm Pollock Communications and nutrition news and trends publication Today’s Dietitian reveals insights from nutrition experts on what they believe consumers will value in 2023, their top concerns when grocery shopping,...
Investor relations is the management of communication between your company and its current (and potential) investors. The goal of IR is to provide accurate, timely, and transparent information about your company. This helps your investors make informed decisions....
When it comes to PR, there are a lot of things that go into making sure that the reputation, marketing and outreach of any business or individual are handled with care. However, when it comes to big companies, extra care might be required in order to keep everything...
PR is very important for a lot of people. This is why having a great PR campaign is something that can often come with a lot of pressure. A successful one can really help to transform a lot of careers. However, making a successful strategy is not always easy. You need...
Did you know that the average PR team only track five metrics when crafting a new campaign? In a digital world, where click-through rates, competitor conversions and social channel engagement remain massively important factors in the planning stage of a campaign, why...
Some things never change, and one of those things is the glorification of sports in America. But anyone who closely follows the sports scene can notice that things are changing, especially readers of the New York Times. No longer does the Times’ sports section act as...
A report last October from UK-based B2B tech PR consultancy ITPR found that UK businesses urgently needed to change their dated and restricted perceptions of the value and importance that the internal communication function brings to a business. And newly released...
When it comes to developing an effective public relations strategy, there are many things to consider. From understanding your target audience and setting goals, to creating a narrative and working with influencers—each element is critical for success. This guide will...
Relax, comms pros: a new survey of American adults conducted by the San Francisco-based Academy of Art University found that creative skills are perceived as the most valuable to combat an impending AI takeover. According to the survey, over half (54 percent) feel...
As a school, it is essential to have a solid public relations strategy in place to effectively communicate with your stakeholders and promote your school’s mission and values. PR helps to build and maintain a positive reputation in the community. Every school...
When a recession looms, the conventional wisdom is to pull back, cut costs, and go conservative. For startups, this often leads to the short-sighted decision of reducing an activity that brings them the most public attention and holds the promise of spurring new...
2022 has, by any measure, been a difficult year in Europe. War on the continent, runaway inflation, energy security and even a corruption scandal in the European Parliament. These problems are not going away and will continue to dominate the political arena. However,...