If you or someone you know is majoring in public relations in college, there are many opportunities out there. You should do your research on the different types of PR and how broad the industry can be. If you play your cards right, you will know what sort of career...
Digital marketing is an in-demand career field, and a potentially lucrative one, with countless opportunities for personal evolution. If you want to keep making more money and earning more influence, you’ll need to work to advance yourself. Here are the best ways to...
Building your business’s brand and reputation can be easily achieved with the right PR campaign in place. A well-developed and thought-out plan can have a long-lasting impression on the public and your brand’s awareness. When dealing with the media, a PR campaign...
For many small businesses, running lengthy, in-depth PR campaigns just isn't a realistic goal. Campaigns can be expensive, and without the proper expertise, it's hard to make sure they'll be successful. Thankfully, there are tons of ways for small businesses to get...
Public relations is a broad field that encompasses many different jobs and tasks. There are also different types of PR, such as internal and corporate. Internally, a public relations specialist would work closely with the CEO and other top-level executives to help...
Even though I covered sports for about a decade as a journalist prior to entering the PR business, and was also the sports marketing specialist for many years at Burson-Marsteller (in addition to playing key roles on none sports accounts), I always cautioned clients...
Your business brand plays a significant role in how you will market. Having the right strategies will play a key role in building a thriving brand. With competition everywhere, you want your company to stand out and be known. Finding the right customers for your...
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a...
There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. PR companies are well aware of this, and high prices mean that not everyone can afford to engage them. Thankfully, there are many tools that...
The buyer's journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor. The experience they gain will...
Companies today have many events and announcements that they want shared with the world. You, as a member of the public relations, or PR, department, have the task of sharing this news with the media. However, there are a few habits that you should avoid if you hope...
The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the...