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How marketing and PR transform home renovation businesses

How marketing and PR transform home renovation businesses

In today’s digital-first world, marketing and public relations are indispensable tools for businesses striving to make an impact. For home renovation companies, these strategies are critical to building trust, showcasing craftsmanship, and attracting clients. By...

5 ways an integrated marketing strategy can accelerate your business

5 ways an integrated marketing strategy can accelerate your business

Staying connected, and relevant, to your target audiences in today’s fragmented information landscape is no easy feat… and it gets more challenging every day. As the degree of difficulty continues to rise, so does the pressure on the marketing department to perform,...

The future of app marketing PR: Trends shaping user engagement in 2024

The future of app marketing PR: Trends shaping user engagement in 2024

In an era dominated by mobile technology, effective app marketing is more critical than ever. Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is...

Overheard at Communications Week 2024: Trends for communicators

Overheard at Communications Week 2024: Trends for communicators

2024 marked the ten-year anniversary of Communications Week, an event I founded to provide communicators with a space to network, connect, and learn from each other. Back in 2014, our event theme was “media disruption”—a theme that has only grown in prominence over...

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