The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in...
How to reduce and manage employee turnover in your comms agency
The high turnover rate in marketing and PR agencies, especially, is a major challenge, impacting efficiency, morale, and the future of the business. High turnover rates aren't only costly. They stifle consistent innovation and fresh thinking. These are essential for...
9 ways to empower PR employees to prioritize their mental and physical health
Mental health is a crucial aspect of overall wellness that significantly impacts physical health. It can lead to a weakened immune system, high blood pressure, heart disease, and reduced life expectancy. 90 percent of those in PR have experienced some form of mental...
Humanizing your brand: The important role of authenticity in PR
When you want to do marketing, it’s essential to understand the pivotal role of authenticity in PR. Nowadays, authenticity has emerged as the linchpin that can make or break a brand's reputation. So, let’s slowly go through everything you need to be aware of in order...
Leveraging visuals in media pitches: Tips and strategies for enhancing brand image through imagery
Gone are the days when text-based content and verbal communication were enough to promote healthy public relations. Now, the landscape of media pitches has witnessed a significant transformation. Modern communication strategies are incomplete without visual...
19 communications tips for building your confidence at work
Strong communication and self-assurance are crucial for workplace success. Developing these skills boosts your influence and allows you to voice ideas powerfully whether you’re delivering a presentation or sitting in a brainstorming session. Whether you lead projects...
Why SEO is a necessary component of modern PR strategy
Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings. The question is, are these strategies merely...
Effective PR strategies in post-flood crisis management
In the wake of a flood, organizations face the dual challenge of managing the immediate fallout and communicating effectively with their stakeholders. The role of PR becomes crucial in shaping the narrative, addressing concerns, and rebuilding trust. This article...
Green PR: Crafting eco-conscious campaigns in the climate crisis era
You’ve probably noticed that there is a topic that rarely ever leaves public discourse—the environment. When there is news about a pop star reaching new levels of financial success, there will always be questions about their CO2 emissions. We talk about the...
6 tips for navigating corporate communications in a complex world
In today's rapidly changing and increasingly polarizing world, businesses face increasing pressure to engage with and comment on current events and social issues. This dynamic landscape makes corporate communications more challenging than ever. Companies must...
UK fintech needs to have its eyes wide open on PR—here’s why
The early 2020s experienced a growing optimism and interest in fintech from institutional players. More than 80 percent of global financial services companies planned to increase fintech partnerships throughout the next three to five years. However, reality has taken...
5 roles of artificial intelligence in digital PR—and how to optimize them
Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with...