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The power of PR in promoting unique brands—4 effective strategies

The power of PR in promoting unique brands—4 effective strategies

In a competitive market, public relations is a critical component of establishing brand identity, nurturing trust, and increasing visibility. For businesses offering niche products or services, PR can amplify their reach, connect with target audiences, and ensure...

9 ways to hone your media targeting strategies for success

9 ways to hone your media targeting strategies for success

Creating a media marketing strategy is about connecting with your customers—reaching them with the latest updates on your company, products, or services, and increasing brand awareness among your target audience in an interesting manner. For that, first you need to...

8 steps for building a winning PR agency business development program

8 steps for building a winning PR agency business development program

Picture this: You’re running a PR agency, are very passionate, and have a talented core helping you manage the operations. Does this guarantee growth? No, it does not.  In a competitive industry like PR, just being passionate and having a good team isn’t enough. You...