A career in public relations can be a rewarding experience. You get to work with a range of clients and use both creative and strategic skills to address challenges. Yet, there’s no denying that there can be significant pressure involved. Unfortunately, the stress...
PR professionals need technical—or “hard”—skills for aspects such as social media management, client research, and data analytics. But interpersonal—or “soft”—skills such as communication, problem-solving, leadership, teamwork, and organization are just as important...
Diving into a first internship can be scary; no one wants to end up like Andy Sachs from The Devil Wears Prada—overworked, underappreciated, and dealing with a demanding boss after working hours. While most internship experiences will not end up as extreme, intern...
An essential component of achieving brand coherence and aligning communication efforts with business goals is the implementation of an integrated communication strategy. Adopting a strategic approach can help to ensure uniformity across all channels while taking into...
Think of launching a product like throwing a party. You need the perfect music (PR) to attract the crowd and the coolest tech gadgets (tech) to keep them entertained. This guide is your party planner, showing you how to blend PR and tech in your go-to-market strategy...
The travel industry is an exciting, vast, and ever-evolving sector in which effective communication and public relations strategies—or lack thereof—can significantly impact a brand's success. With the rise of digital media and changing consumer preferences, developing...
With the worldwind changes that hit the business world last year, it’s not easy to predict what PR can expect in 2024. But expert forecasters like PR and social media agency Birnbach Communications, who have been predicting the year ahead for 22 years now, have a...
Public relations is a field that appeals to people who want to communicate and connect with others, but it can be a hard business to break into, especially if you don't have the background or education necessary to thrive in this environment. How do you transition to...
As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order. Portfolio was created to...
eCommerce is more than just a way to buy and sell products; it's also a tool for shaping a brand's identity and reputation. By using eCommerce strategically, organizations can create compelling brand stories and reach a global audience. eCommerce also provides...
Early in July 2023, I wrote an article on this website regarding news events that provided free important PR lessons in the first half of the year. Here are my choices for the second half of last year. From the international scene Israel was widely condemned by a...
It's no secret that the traditional public relations landscape is undergoing a significant transformation fueled by technological advancements like AI. In fact, a 2023 survey found that 61 percent of PR professionals use AI or are interested in using AI in their daily...