In a competitive market, public relations is a critical component of establishing brand identity, nurturing trust, and increasing visibility. For businesses offering niche products or services, PR can amplify their reach, connect with target audiences, and ensure...
2025 PR forecasting: 5 technology media and marketing landscape predictions
After two years of economic stagnation, buyer activity is unlikely to surge in early 2025. Buyers will scrutinize spending and marketers must direct budgets toward initiatives with strong KPIs that effectively engage prospects. The mantra for leveraging AI among...
How PR pros can leverage email, social, and lead gen tools for organizational transformation
As a seasoned PR professional with over 15 years in the industry, I've witnessed firsthand the rapid evolution of public relations in the digital age. The rise of email marketing, social media, and the use of lead-generation tools has transformed the way we...
The power trio: How PR, marketing, and sales work together to drive business growth
In today’s competitive landscape, the synergy between PR, marketing, and sales is essential for achieving business success. While each discipline serves distinct purposes, their integration creates a powerful engine for brand visibility, customer engagement, and...
The transformation of entertainment PR in the age of digital disruption
The entertainment industry has always been a fast-moving arena, but the digital age has catalyzed a profound transformation in public relations practices. Social media, streaming platforms, and an increasingly globalized audience have reshaped the ways in which...
9 ways to hone your media targeting strategies for success
Creating a media marketing strategy is about connecting with your customers—reaching them with the latest updates on your company, products, or services, and increasing brand awareness among your target audience in an interesting manner. For that, first you need to...
The infamous “He-Man” PR blunder: The maligned case of Mattel’s 80s action figures
Toy PR campaigns are often built on the desire to create lasting cultural phenomena—brands that not only capture the imagination of children, but also shape the collective nostalgia of generations. However, when toy brands fail to anticipate cultural shifts or make...
The future of technology PR: Building relationships, managing innovation, and driving global conversations
In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an...
8 steps for building a winning PR agency business development program
Picture this: You’re running a PR agency, are very passionate, and have a talented core helping you manage the operations. Does this guarantee growth? No, it does not. In a competitive industry like PR, just being passionate and having a good team isn’t enough. You...
Public relations and the modern luxury brand: 5 ways PR is impacting fashion and lifestyle markets
Competition in the luxury brand market has always been fierce. Chanel, Gucci, Louis Vuitton, and other big-name players are always innovating and expanding their products and pushing boundaries to attract high-end consumers. However, this stiff competition is more...
Travel PR in 2025: How popular trends have evolved this year, and where we’re heading
The trends in travel PR are shifting because of globalization, technological change, and changes in consumer behavior regarding how people in a particular region, an airline, a hotel, or any other entity engage with the rest of their respective audiences. In 2025,...
5 ways to make your email newsletters stand out with AMP-powered interactivity
With nearly half of marketers (46%, to be exact) using email newsletters, they have become the second most used email form. We don’t think the number is shocking. There are a few reasons for the popularity of email newsletters: Lets you show off your unique brand...