New research released by brand consultancy Interbrand, in partnership with B2B research firm NewtonX and integrated communications agency Brodeur Partners, explores the strong connection between share price and brand. The report, How Brand Impacts Share Price,...

Navigating the intricacies of compliance can often feel like a tightrope walk for businesses. PR plays a critical, if sometimes overlooked, role in this delicate balance. It's not just about avoiding the obvious pitfalls; it’s about crafting a narrative that aligns...

If you're a communications specialist looking to advance or kick-start your career, your resume isn't just a document; it's a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours...

Strategic PR campaigns are the cornerstone of brand reputation and growth, yet they hinge on effective budget management. For savvy PR professionals and marketers, the intersection of financial acumen with communications strategy is non-negotiable. Harnessing...

At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional, we arrived at a shared realization: PR is experiencing a resurgence...

Did you know that many small and medium-sized enterprises (SMEs) lack a structured public relations strategy? Leveraging public relations can be a game-changer for SMEs, enhancing brand visibility, credibility, and customer trust. By strategically utilizing PR...

As a culture, we’ve made some middling progress against systemic racism in the workplace (depending on who you ask, of course), but such a deeply ingrained societal disease won’t be corrected by company policies and procedures without ardent and honest...

International Women’s Day (IWD) is globally celebrated to honour women's achievements and confirm our ongoing dedication to making the world more equal, diverse, and inclusive.  This year’s IWD theme, #InspireInclusion, reminds us to promote diversity in...

2024 presents a formidable challenge for B2B brands seeking to stand out. The battleground has shifted, with two significant factors redefining the rules of both communications and brand engagement: the proliferation of AI-fueled content and the gradual fading of...

Over the past month, we have shared the achievements and impacts of Black people in social media channels, blogs, podcasts and other communication channels. Now Black History Month is over, and we are preparing to celebrate women’s impact on our communities throughout...

In today's rapidly evolving digital landscape, organic growth remains crucial for brands seeking sustainable success. However, navigating the complexities and intersections of each ingredient—content, search engine optimization (SEO), social, and more—while earning...

DEI has generally been considered an initiative under the Purpose umbrella, and squarely in the PR domain, but the rise of the Chief Diversity Officer in many organizations has largely usurped that critical company mandate and challenge. New research from The...