According to newly released research from PR and marketing-focused law firm Davis+Gilbert, public relations firms have demonstrated great improvement in year-over-year financial performance—and surging optimism for the future. Furthermore, specialty firms have done...
Diversity and inclusion issues have become priority one in companies today, and the PR industry is no exception—but is the language being used communicating the issue effectively? The Institute for Public Relations Center for Diversity, Equity, and Inclusion and The...
Back in the day it was the done thing to join a company after university and stay for life. So many people from the Baby Boomer generation (1940-1960) did just that. A job for life was actually a thing. Then, for the next generation, it was expected that whatever...
Expanding into new, international markets can help you take a business to the next level. The key to successfully expanding a business into an international market is to build brand awareness. A high-quality public relations strategy will make or break the success of...
Successfully meeting deadlines is the cornerstone of any business’s reputation, no matter how big or small the business may be. Deadlines are crucial, particularly in businesses that work with particular time constraints like delivery services, supply chains, and...
Running a business isn’t easy. There are many limits placed on business owners that make trying to grow their business more of a struggle, including limits on their budgets, their time, and their expertise. Put all this together, and it’s clear to see why not all...
Technology and automation have allowed businesses to streamline both their processes and their workforces. Because of this, 21st-Century job seekers may notice a recurring theme as they look for work. Employers are expecting candidates to be specialists in several...
“When I was a kid, I would go to the library and get stuck in there,” says Michelle Egan from her office in Anchorage, Alaska. “Not because I would sit down and read a book, but because I would go from section to section, learn a little something about each and then...
Virtually all businesses and organizations in the digital age need an online presence in order to thrive. If you work in PR, part of your job may involve managing the online presence of your employer or clients. One way you can accomplish this more effectively is to...
Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US. This year's...
PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget...
Every business needs digital marketing in today’s day and age, but there is a lot of choices that companies have, and this can make it hard to succeed. Businesses will always go with the marketing agency that has the best reputation as they are more likely to have a...