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5 ways to provide more agile PR solutions

5 ways to provide more agile PR solutions

In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine...

What should clients look for in a blockchain public relations agency?

What should clients look for in a blockchain public relations agency?

While there are thousands of PR companies around the world, those that specialize in blockchain are few are far between. A great blockchain public relations agency will be able to launch your IDO campaign, increase your brand’s public visibility, and generate a buzz...

The state of COVID-ravaged healthcare communications in 2021

The state of COVID-ravaged healthcare communications in 2021

New research from healthcare comms firm Spōk into how clinical communication is handled in U.S. healthcare organizations—as well as the trends, challenges, and predictions shaping this critical capability—indicates a milestone in understanding healthcare communication...

How can we tackle the PR industry’s rising demand for new talent?

How can we tackle the PR industry’s rising demand for new talent?

Jobs, jobs and more jobs Job vacancies are surging in both the US and UK—there are more jobs available today than at any time in history in the States, while available positions surpassed one million for the first time ever in the UK this August This rings...

Why healthcare PR agencies should require the COVID-19 vaccine

Why healthcare PR agencies should require the COVID-19 vaccine

Requiring my team at MediaSource, a public relations agency that works mainly in health care, to get vaccinated against COVID-19 was the right thing to do. That’s why I mandated that my team get the shot a full month before President Biden announced his vaccine...

4 tips for making a stellar PR and marketing resume

4 tips for making a stellar PR and marketing resume

When you have experience working in public relations and marketing, you need to be strategic when creating your resume. On one hand, your skills are easily transferable between positions, and your accomplishments in both departments can be relevant to a potential...

The evolution of PR in the post-pandemic era

The evolution of PR in the post-pandemic era

The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of...

In PR, the cloud is the limit—4 career-boosting ways to use it

In PR, the cloud is the limit—4 career-boosting ways to use it

So, you have dreams of a career in public relations, yet you live in one of the most conflicted times of human history. This reality creates a riddle: what is the difference between a missionary and a PR person? A missionary goes to heaven. The PR person just goes to...

5 solid ways to improve your company’s PR through creativity

5 solid ways to improve your company’s PR through creativity

Your public relations team designs the first image that consumers see when they learn about your company. These individuals must be highly creative to attract your customers' attention and draw them to your products. There are many ways to enhance their imagination...

PR Profiles: A Conversation with Annie Scranton 

PR Profiles: A Conversation with Annie Scranton 

 “It’s been ingrained in me to watch the news early in the morning,” says Annie Scranton, founder and president of Pace Public Relations and host of the PR Pace podcast. “Without reading and consuming the news voraciously I wouldn’t be able to do my job.” Before she...

5 reasons why PR and sales teams should work together

5 reasons why PR and sales teams should work together

There are so many aspects of business that help it run smoothly, and many of them function independently from one another. But there are also many departments that work best when they work together. Two such departments are the PR and sales teams. When these two teams...

PR career ladder: 4 essential professional resume tips

PR career ladder: 4 essential professional resume tips

A strong resume can play a significant role in whether or not you land a job. However, it’s important to remember that the qualities of the most impressive resume for a given job-seeker can vary depending on the type of job they’re applying for, along with the overall...