The best brands usually have a story or two to tell, but shouting them from the virtual rooftops can be a fruitless exercise if no one is around to hear, or listen, for that matter. This is where online PR comes bursting into life. When done right, it can be a...
When developing a business’ marketing and PR campaigns, it’s often wise to involve team members who may not necessarily belong to marketing or PR departments. Sometimes, however, business owners and managers overlook certain team members who could contribute valuable...
No matter your industry, there’s nothing like having a global pandemic rattle all of your chains at once and force you to face situations and make decisions with no precedent on which to guide you. But in an always-changing, adapt-on-the-fly field like PR, the...
The goal of public relations is to help businesses and organizations build and maintain a positive public image. The PR industry is changing, though, because there are now more communication channels than ever. Modern PR strategies can be easier, in a sense, but they...
To ensure continuing success, your company must acquire and keep clients from key markets and demographic groupings, regardless of where you are in your business. Working with a seasoned public relations firm is a wonderful place to start. Perhaps you're in the midst...
It’s no big secret that many PR firms find it difficult to measure and demonstrate Return on Investment (ROI). In fact, some firms now have full-time staff members who do little more than track the engagement of their campaigns and report back the impact of PR on...
Has a little misunderstanding ever got you into trouble? Then I don’t have to explain why effective communication matters so much! Not only for your personal relationships, but in the workplace as well. A team can’t succeed if its members aren’t on the same page. It’s...
This article is based on the newly published research report If You Thought 2020 Was Challenging; The Future of Professional Development in a Hybrid Working World, available at no charge for a limited time from Barks Communications. If you thought rearranging your...
Marketing is a crucial industry that’s flourished over recent years. As the internet and digital platforms have become increasingly popular, the marketing landscape has evolved, and now many businesses employ in-house marketers. Additionally, there are thousands of...
About one in five people in the U.S. have a disability. Companies can do well if they target their marketing and public relations efforts to this growing market. Some ways to do this are highlighted below, and there are options to improve and enhance your public...
The walls came tumbling down for all sectors of business in 2020, but many PR agencies managed to buck the trend, according to PR professionals responding to the latest benchmarking survey conducted by Gould+Partners. The new data shows U.S. PR agency profitability...
The U.S. PR industry is certainly struggling with racial and gender diversity, but the problem sadly persists north of the border as well. The Canadian public relations profession is diverse, but diversity declines sharply at the top—the executive level—according to a...