Technology has completely transformed the way that people live their lives and the way that businesses conduct their daily operations. The right piece of technology can have a very positive effect on a business’s output quality. However, that does not mean to say that...
This week, PRSA announced the launch of one of its most ambitious initiatives yet, a new resource-rich forum called Voices4Everyone, designed to help PRSA members and the broader communications profession tackle and address a host of complex societal issues. “The...
No matter the line of work, an increase in sales is a driving point behind most departments. While many people think that public relations simply handles press releases, this division has a strong ability to influence sales. Below are six ways that your PR department...
I often talk to people who know they need publicity and want professional help to get it, but find and hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use...
Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn't be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the...
PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time. One of the most successful recipes for any business is to find effective solutions as quickly as...
These days, it's more challenging than ever to entice new customers and keep them long-term. The internet creates considerably more competition, but it also gives you access to a much more extensive array of people worldwide. In addition, it gives you more options for...
Health food stores are no longer a niche interest for a small portion of the population. The demand for healthy foods and alternative nutrition options has grown exponentially, and this is great news for any health food business owner. But the market has now been...
As public relations professionals, we wear many hats. We are the image shapers, the brand builders, the media handlers, the crisis managers. We are also tasked with communicating quickly with a range of stakeholders—from customers and investors to business leaders,...
The pandemic has touched on every single business and industry around the globe. While some ended up benefitting from people increasingly relying on digital services, others ended up in seemingly impossible situations where they couldn’t operate properly with the...
Working in public relations can be tricky, especially if you are just starting out in your career. It is important that you not only understand the needs of your clients but also your own needs. Never forget to advertise yourself. After all, if you cannot make...
Client relations can be a hassle no matter the industry. It can get especially tough for PR and marketing agencies. “The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any...