4 types of software that are critical for public relations teams

by | Apr 26, 2021 | Public Relations

Technology has completely transformed the way that people live their lives and the way that businesses conduct their daily operations. The right piece of technology can have a very positive effect on a business’s output quality. However, that does not mean to say that software will have the same positive impact regardless of industry. In fact, software that is hugely beneficial in one industry can have the opposite effect in a different type of business. That is why it is vital that you find the right software for your business’s needs.

This guide is here to help public relations teams find the most useful software. Some of the software featured on this list are public relations specific whereas others are more general project management software suited to the industry.

Communication software

Communication software is an invaluable piece of technology for any business, but it can be especially valuable for public relations teams. PR teams often need to keep up to date in real-time with other team members. Communication software helps teams to more efficiently communicate with one another.

To ensure that you are getting the most from your communication software you must find the right solution for your team’s needs. As this break down of the top Slack alternatives shows, not all communication software is created equal. You need to take the time to find the right software to suit your team.

Project management software

Project management software is another invaluable tool for public relations teams. Project management software allows managers to track the progress of staff and stay on top of any developments that occur and helps staff to stay connected. The right project management software can be of assistance in every stage of a project, from planning to execution.

Media monitoring software

Media monitoring software enables public relations teams to better track and manage brand image. A media monitoring software, as the name suggests, monitors and collects all data that is publicly available regarding your chosen keyword. Media monitoring software can be applied to social media platforms, news sites, forums, podcasts and blogs.

Some media monitoring software does more than simply report the frequency and location of keyword mentions, it will also analyze the data for you. This helps public relations teams as not only do they receive useful data, but also actionable insights such as the estimated social media reach and volume of mentions.

Customer support software

Customer support software is an invaluable tool for public relations teams that have to deal directly with customers. There are many different forms of customer support software on the market—some help you manage your communications while others integrate additional features like chatbots.

James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.